Forethought vs The Sound

Forethought
Forethought

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The Sound
The Sound

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Company details

Description

Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.


The 100-strong team partner with leading brands in North America and the Asia Pacific region from

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

    • We are outcome driven

    • We put empathy first

    • We see humans in data

    • We see what others don't

    • We drive real growth

    Location

    VIC, Australia

    Chicago, Illinois, United States

    Market Research Specialties

    • Customer Satisfaction Research

    • Advertising Effectiveness Research

    • Brand Loyalty / Satisfaction Research

    • Brand Positioning Research

    • Brand Equity Research

    • Business Issue: Brand / product / service launch

    • Advertising Research

    • Advertising Communication Strategy Research

    • International Market Research with Consumers

    • Idea Generation

    Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Unmoderated testing tools