The Sound vs TRC Insights

The Sound
The Sound

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TRC Insights
TRC Insights

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Company details

Description

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

Location

Chicago, Illinois, United States

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

Features and attributes

  • Asynchronous platform
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Brand monitoring
  • Custom tracking surveys
  • Ideation and co-creation tools
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]