TRC Insights vs Material
Company details
Description
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
A
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Data & Analytics
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Fort Washington, Pennsylvania, United States
New York, New York, United States
Market Research Specialties
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Сredentials
Ratings & Testimonials
---
Recognition
Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]
---