TRC Insights vs Starlight Analytics

TRC Insights
TRC Insights

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Starlight Analytics
Starlight Analytics

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Company details

Description

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.

Smarter Insights for Sustainable Brand Growth


Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth. 


Finding growth opportunities in a hypercompetitive mark

Type of company

  • Data & Analytics

  • Full Service

  • Quantitative Research

  • Quantitative Research

  • Qualitative Research

  • Data & Analytics

Top benefits

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

  • Deep Industry Expertise

  • Practical and Usable Insights

  • Alternative Data Sources

  • Quick Turnaround Times

  • 100% US-based Staff

Location

Fort Washington, Pennsylvania, United States

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Market Research Specialties

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

  • Packaging Testing

  • Price & Pricing Research

  • Apparel & Clothing [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Foods & Nutrition [market sector expertise]

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Ideation and co-creation tools
  • Image and Video Monitoring
  • Mobile ethnography
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical store
  • Proprietary data
  • Qualitative Data Analysis
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Ideation and co-creation tools
  • Image and Video Monitoring
  • Mobile ethnography
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical store
  • Proprietary data
  • Qualitative Data Analysis
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Сredentials

    Ratings & Testimonials

    4.8

    Based on 14 ratings

    See details

    5

    Based on 10 ratings

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    Recognition

    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]

    Recommended by Clients [2025]

    Recommended by Clients [2025]