Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
TRC Insights vs P&K Research
Company details
Description
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Data & Analytics
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
Fort Washington, Pennsylvania, United States
Chicago, Illinois, United States
Market Research Specialties
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Features and attributes
Сredentials
Ratings & Testimonials
---
Images
---
Santa Ana Testing Room
Chicago Qual Kitchen
Recognition
Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]
---