P&K Research vs decision point
Company details
Description
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Chicago, Illinois, United States
Eagle River, Wisconsin, United States
Market Research Specialties
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
---
Images
Santa Ana Testing Room
Chicago Qual Kitchen
