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Dana Stanley
Greenbook’s Chief Revenue Officer
Forethought vs TRC Insights
Company details
Description
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Data & Analytics
Consulting
Full Service
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
VIC, Australia
Fort Washington, Pennsylvania, United States
Market Research Specialties
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]