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Forethought

Company Description

Forethought is a brand growth Consultancy, anchored in insights gained from frame-breaking research methods and advanced analytics to inform bold management action.

We equip management with certainty and clarity to quicken the pace and precision of their decision-making, investment and action on:
• brand,
• communications,
• market sizing,
• product,
• pricing, and
• customer experience strategy.

OUR APPROACH

Our approach can be simply described as Gain and Retain™.

• Central to Gain and Retain™ is providing management with quantitatively verified drivers of new and repeat purchase at a category, brand and competitor level.

• We bring the rigor of science to marketing; modelling the rational and implicit emotions driving consumer behaviour and accurately predicting the effect on acquisition and retention and informing management action.

• Our methods underpinning Gain and Retain™, have been granted US and Australian Patents. The resulting client case studies have won prestigious awards internationally and have been documented in A-Grade journals.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • AMSRS (Australia)
  • AMSRS
Company type:
  • Data & Analytics
  • Consulting
  • Full Service
Telephone:
+61 3 9614 3000
Address:
550 Bourke Street
Level 5
VIC, 3000
Australia
Other Links:
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Indonesia, Japan, Malaysia, Mexico, Singapore, Taiwan, Vietnam
see full list »

Market research resources (4)

Content-Rich Communications Content-Rich Communications

Exploring the need to embed rigor into the creative process, Forethought CEO, Ken Roberts, looks to a future of content-rich, science-driven communications.

Read more »

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