- Managing Partner
- +613 9614 3000
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Forethought is a brand growth Consultancy, anchored in insights gained from frame-breaking research methods and advanced analytics to inform bold management action.
We equip management with certainty and clarity to quicken the pace and precision of their decision-making, investment and action on:
• market sizing,
• pricing, and
• customer experience strategy.
Our approach can be simply described as Gain and Retain™.
• Central to Gain and Retain™ is providing management with quantitatively verified drivers of new and repeat purchase at a category, brand and competitor level.
• We bring the rigor of science to marketing; modelling the rational and implicit emotions driving consumer behaviour and accurately predicting the effect on acquisition and retention and informing management action.
• Our methods underpinning Gain and Retain™, have been granted US and Australian Patents. The resulting client case studies have won prestigious awards internationally and have been documented in A-Grade journals.
550 Bourke Street , Level 5 , 550 Bourke Street
400 Madison Avenue
New York , New York , 10017
United States of America
Exploring the need to embed rigor into the creative process, Forethought CEO, Ken Roberts, looks to a future of content-rich, science-driven communications.Read more »
Published in the preeminent journal of Marketing Science, Forethought reveals the power in modelling the rational and implicit emotions driving choice, to build effective communications and lead the t...Read more »
A ground-breaking method reveals the hierarchy of discrete emotions that motivate consumers to make purchase decisions, before they enter the conscious mind.Read more »
In the global race to pinpoint and interpret non-conscious emotional responses to brand and communications, Forethought has achieved a major first.Read more »