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Advertising Research | Advertising Effectiveness

Market research companies specializing in advertising effectiveness. Locate firms that measure responses to media communication (copy and visual/audio) used to present a product or service. These companies can also help you create effective advertising utilizing response measurement data.

43 results are displayed in randomized alpha order, starting with "M", after featured listings.

BrainJuicer
BrainJuicer

BrainJuicer® is an international, full-service market research consultancy dedicated to turning human understanding into business advantage

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2CV Inc.
2CV Inc.

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

Read more about 2CV Inc. »
Ameritest
Ameritest

Ameritest, an ad & brand communication research co., helps brands optimize their positioning & creative expression to build long-term brand memories.

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How the Super Bowl Ads Could Have Been Better How the Super Bowl Ads Could Have Been Better

Carol Haney, VP Product Marketing, Toluna

Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising.

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Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH Experience

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

Read more »

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