Advertising Research | Advertising Effectiveness

Market research companies specializing in advertising effectiveness. Locate firms that measure responses to media communication (copy and visual/audio) used to present a product or service. These companies can also help you create effective advertising utilizing response measurement data.

38 results are displayed in randomized alpha order, starting with "A", after featured listings.

CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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Zappi
Zappi

Zappi delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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Ameritest
Ameritest

Ameritest, an ad & brand communication research co., helps brands optimize their positioning & creative expression to build long-term brand memories.

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C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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Dialsmith
Dialsmith

Dialsmith's dial testing tools and services help ensure your message, content or story will engage, resonate and move your audience to take action.

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EyeSee
EyeSee

EyeSee improves marketing communication (digital, shopper, advertising) effectiveness with online webcam eye tracking and facial coding.

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The goal of the partnerships is to help marketers effectively measure the impact of advertising campaigns on mobile and outdoor platforms.

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Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH Experience

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

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Packaging & In-Market Impact: Uncovering the Drivers of Success

PRS IN VIVO

This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success.

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LG Electronics & Experience Tracking LG Electronics & Experience Tracking

MESH Planning

MESH Planning has been working with LG Electronics to reach their goal of being number one in the home electronics market. Using Experience Tracking, LG has been able to understand the role and persuasiveness of each touchpoint along the customer journey.

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