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Advertising Research | Advertising Effectiveness

Market research companies specializing in advertising effectiveness. Locate firms that measure responses to media communication (copy and visual/audio) used to present a product or service. These companies can also help you create effective advertising utilizing response measurement data.

50 results are displayed in randomized alpha order, starting with "V", after featured listings.

CatalystMR
CatalystMR

CatalystMR is a full service research, online & mobile survey programming, hosting & panel provider. Our panels include: consumers, B2B & healthcare.

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Zappi
Zappi

Zappi delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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System1 Group
System1 Group

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

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Visual IQ
Visual IQ

Our Marketing Intelligence Platform consolidates people-based insights with multi-touch attribution in a single user interface.

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Wizer
Wizer

Wizer is a consumer research platform using artificial intelligence to analyze and provide fast, affordable and in-depth market insights.

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2CV
2CV

Specializes in providing customized research solutions including integrated qualitative and quantitative research grounded in consumer understanding.

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Ameritest
Ameritest

Ameritest is an international research consultancy that works with brands to optimize their communications, from strategic positioning to advertising.

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C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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AdEffect®
AdEffect®

ConsumerQuest has tested hundreds TV commercials via its AdEffect® TV Advertising Testing System. The methodology has been shown to be strongly correl

Learn more about AdEffect®

CoolTool
CoolTool

CoolTool is an online platform for market research. Its powerful survey engine includes eye tracking, emotions, EEG and mouse tracking.

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delvv.io

delvv.io allows any brand to crowdsource feedback on their ad campaigns or marketing strategies from over 100k creative professionals around the world

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Related Articles

Instantly Ad Effectiveness™ Instantly Ad Effectiveness™

SSI acquired instantly™

The goal of the partnerships is to help marketers effectively measure the impact of advertising campaigns on mobile and outdoor platforms.

Read more »
Tracking Multichannel, Real Time Customer Experience Tracking Multichannel, Real Time Customer Experience

MESH Experience

Traditional brand tracking was not getting to the level of detail that Britvic/Pepsi needed to understand the on and off trade activity as well as more traditional advertising. This presentation shares insights on tracking real time customer experiences and how they impact business decisions.

Read more »
Packaging & In-Market Impact: Uncovering the Drivers of Success

PRS IN VIVO

This article takes a closer look at the key factors impacting the in-market performance of new packaging. While these elements are complex and varied (across brands, categories, retail channels, etc.), approaching them systematically can yield insights to optimize packaging roll-outs and increase the likelihood of success.

Read more »

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