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Dana Stanley
Greenbook’s Chief Revenue Officer
Dynata
Dynata helps companies harness the power of first-party data to make informed decisions about the products and messages they bring to market.
Featured in 2025 Buyer's Guide for Sampling Solutions
Why choose Us
High-quality and reliable data
Award-winning ML technology
Proprietary panel of 70m
2,700 profiling attributes
Used by 80% of Fortune500
Features and attributes
Panel / Panel management
Marketplace / Programmatic
Qualitative recruitment
Target feasibility estimates
What is Dynata?
Dynata is the world’s largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The Company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific.
Market Research Products
Global Audiences and Panel
One of the world’s largest collections of permissioned, first-party data at your fingertips.
Connected Data Solutions
Connect big data to survey data to give you a comprehensive perspective of your consumers’ opinions and behaviors.
Advertising Measurement & Effectiveness
Spend your budget more effectively by improving the way you reach your target audiences and measure your advertising impact.
DIY Research Solution
Dynata's powerful DIY platform provides immediate ability to obtain insights through 24/7 access to integrated market research tools and technology.
CATI
Enhance your research with Computer-Assisted Telephone Interviewing (CATI). Experience, capacity, scalability on a global scale.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Dynata
Research Solutions
Industries & Demographics
Related Services & Software
Published on Greenbook
3 results
Market Research in the Age of AI: Trends, Challenges, and Opportunities
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
VP of Research and Data Science at Dynata
Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
Real-Time Cross-Media Measurement
How PHD Global Business utilized research for cross-media management.
Eric Sandberg
Managing Director Advertising Solutions at Dynata
Research Resources
12 results
[Webinar Recording] 5 Keys to Success for Market Research
[Webinar Recording] Dynata’s Global Consumer Trends Report: COVID-19
Dynata Launches New Marketplace to Revolutionize Access to First-Party Consumer Data
Press Release