Advertising Benchmark Index (ABX)
ABX evaluates your creative against the world’s largest database of in-market ads - across media types – so you can make smart business decisions.
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Dana Stanley
Greenbook’s Chief Revenue Officer
Top Cross-Media Measurement Agencies
Top market research companies that specialize in finding out how media audiences, viewers, readers, moviegoers, ticket holders, and subscribers respond to multifaceted media campaigns using an equitable methodology and determining which paid advertising is most effective.
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LOCATION
Rotterdam, Netherlands
A leading global research and insights provider that empowers clients to deliver greater business impact.
Why choose MetrixLab
Challenger mentality
Extension of your team
Blend tech and people
No one-size-fits-all
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LOCATION
Shelton, Connecticut, United States
Dynata helps companies harness the power of first-party data to make informed decisions about the products and messages they bring to market.
Why choose Dynata
High-quality and reliable data
Award-winning ML technology
Proprietary panel of 70m
2,700 profiling attributes
Used by 80% of Fortune500
LOCATION
White Plains, New York, United States
ABX evaluates your creative against the world’s largest database of in-market ads - across media types – so you can make smart business decisions.
Why choose Advertising Benchmark Index (ABX)
Global Ad Effectiveness
Syndicated and Custom
ABX Index & Proven Norms
500K+ in-Market Ad Tests
All Media Types/Channels
LOCATION
Portland, Oregon, United States
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