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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
About this channel
Focus on APAC delivers expert commentary, case studies, and data-backed analysis from one of the world’s fastest-growing regions. Explore how cultural nuance and digital transformation are redefining insights and innovation in APAC.
Colin Wong is the Principal Consultant at Insights Heroes, providing transformative insights and deliberate guidance, propelling actionable strategies to clients in the APAC region and around the globe.
Contributors
Colin Wong
Principal Consultant
Latest
5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
On a Scale of…Can You Really Hate a Brand??
Brand hate is often less about true hatred and more about disappointment, rejection, or personal experiences that trigger strong negative feelings tow...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Rethinking Talent: Insights Beyond Traditional Experience
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
Make them Listen: A Strategic Communication Plan to Influence Action
Great research can fall flat without strategic delivery. Tailoring insights to the right audience, timing, and format ensures impact, clarity, and act...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
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