The Langston Co.

The Langston Co. is a tech-enabled consumer insights partner to some of the world’s leading consumer brands. Since 2019, Langston has been dedicated to helping their clients translate complex findings into clarity and action through a balance of science and storytelling. Langston’s team of expert researchers and strategists translate complex patterns into actionable insights, lead workshops, and craft decision-ready narratives that fuel brand strategy and tactics. The innovative Landscapes offering taps into an existing consumer insights ecosystem to deliver almost immediate access to category-specific data, insights, and a custom-fit strategy without the time or cost associated with fielding a study from scratch. Langston’s customizable Modular Research offering turns survey data into strategic insights through 27 methodologies designed to address a host of business questions and fuel research projects from Consumer Segmentation to Brand Health Tracking, Jobs-To-Be-Done studies to Category Deep Dives. Langston’s proprietary Life Lenses framework is a universal segmentation that help brands understand how consumers think, feel, and act. Langston’s commitment to partnership and their investment in long-term client relationships have made them the preferred vendor leading brands in retail, beauty, apparel, food & beverage, hospitality, education, and more.