Guide to Brand Equity Research and the Top Research Providers

Brand equity research is vital in today's competitive business environment, where brands aim to distinguish themselves and engage consumers deeply. The rising significance of brand identity drives the demand for insightful brand equity research. Understanding the value of a brand involves assessing consumer perceptions, emotions, and associations, going beyond financial metrics to comprehend how a brand impacts consumer behavior.

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NewtonX

NewtonX

Full Service

Qualitative Research

Quantitative Research

LOCATION

New York, New York, United States

Featured Expert

Featured Expert

NewtonX

Full Service

Qualitative Research

Quantitative Research

NewtonX leads in Brand Equity Research, connecting businesses with verified expertise through our advanced AI-driven NewtonX Graph. With access to 1.1 billion professionals, we deliver decision-quality insights to elevate your brand strategy and growth.

Why choose NewtonX

100% ID-Verified

1.1 billion reach

140 industries globally

Niche audiences

Custom recruiting

TRC Insights

TRC Insights

Data & Analytics

Full Service

Quantitative Research

LOCATION

Fort Washington, Pennsylvania, United States

Featured Expert

Featured Expert

TRC Insights

Data & Analytics

Full Service

Quantitative Research

TRC Insights specializes in brand equity research, delivering high-quality insights through innovative methodologies. We empower businesses—from Fortune 500 to emerging companies—by optimizing brand value, loyalty, and market positioning. Explore our valuable resources and insights today.

Why choose TRC Insights

On GRIT Top 50 list

In business for 35+ yrs

100s of conjoints

Team of in-house analysts

HITRUST audited data

BrandIQ

BrandIQ

Full Service

Qualitative Research

Quantitative Research

LOCATION

Los Angeles, California, United States

Featured Expert

Featured Expert

BrandIQ

Full Service

Qualitative Research

Quantitative Research

BrandIQ is a premier Market Research Firm specializing in Brand Equity Research. With over 20 years of experience, we uncover unique brand insights through qualitative and quantitative methods, fostering deep emotional connections between brands and their audiences.

Why choose BrandIQ

Results & Outcomes Driven

Timely, Relevant Insights

Multidisciplinary Team

Experts in Jobs Theory

Bespoke Approach

Provoke Insights

Provoke Insights

Full Service

Qualitative Research

Quantitative Research

LOCATION

Ridgewood, New Jersey, United States

Featured Expert

Featured Expert

Provoke Insights

Full Service

Qualitative Research

Quantitative Research

Provoke Insights is a women-owned market research firm specializing in brand equity research. We empower brands to enhance their market presence through data-driven insights and strategic analysis, optimizing their value and competitive advantage in today's dynamic landscape.

Why choose Provoke Insights

Brand & Media Strategists

Researchers + Strategy

Cross-discipline Approach

Nothing Outsourced

Trend Spotters

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