Brand Research | Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

51 results are displayed in randomized alpha order, starting with "P", after featured listings.

C3Research
C3Research

C3Research is a strategic marketing research and consulting firm specializing in brand research, customer value measurement, and business research.

Read more about C3Research »
System1 Group
System1 Group

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

Read more about System1 Group »
Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

Read more about Decision Point »
TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

Read more about TRC »


W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

Read more about W5 »
Zappi
Zappi

Zappi delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

Read more about Zappi »
AplusA
AplusA

AplusA is a medical market research firm with 25 year of industry experience dedicated to international healthcare research.

Read more about AplusA »

Related Articles

From Mind Share to Market Share

Rockbridge Associates

Companies spend millions to measure and track brand equity with various measures of awareness, familiarity, favorability, and trust, but there’s a fundamental problem with this approach – these metrics alone don’t reliably predict market share. See how Rockbridge Associates has solved this problem and is able to provide a true view of brand equity that is proven to link to future behavior and ultimately market share.

Read more »
TolunaMobile: Ad Testing TolunaMobile: Ad Testing

Toluna

An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

Read more »
Best Branding Practices in China: Luxury Industry Best Branding Practices in China: Luxury Industry

Labbrand

The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.

Read more »
Tapping the Potential of Facebook Fan Pages Tapping the Potential of Facebook Fan Pages

QuestBack

Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective.

Read more »

New! Manage Your Vendors

Related Case Studies

Related Research Products