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Brand Research | Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

41 results are displayed in randomized alpha order, starting with "W", after featured listings.

TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Decision Point
Decision Point

Make confident decisions with Decision Point - experienced researchers and marketers specializing in ethnographies, advanced analytics and marketing.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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ZappiStore
ZappiStore

ZappiStore delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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Ameritest
Ameritest

Ameritest, an ad & brand communication research co., helps brands optimize their positioning & creative expression to build long-term brand memories.

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BrandIQ
BrandIQ

BrandIQ is a dynamic custom brand strategy, consumer research and innovation consultancy.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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Related Articles

From Mind Share to Market Share

Rockbridge Associates

Companies spend millions to measure and track brand equity with various measures of awareness, familiarity, favorability, and trust, but there’s a fundamental problem with this approach – these metrics alone don’t reliably predict market share. See how Rockbridge Associates has solved this problem and is able to provide a true view of brand equity that is proven to link to future behavior and ultimately market share.

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TolunaMobile: Ad Testing TolunaMobile: Ad Testing

Toluna

An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.

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Best Branding Practices in China: Luxury Industry Best Branding Practices in China: Luxury Industry

Labbrand

The Best Branding Practices in China reports focus on how brands become strong in the Chinese market. For the luxury issue, Labbrand and Linkflunce jointly conducted research on the ranking of luxury brands online.

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Tapping the Potential of Facebook Fan Pages Tapping the Potential of Facebook Fan Pages

QuestBack

Social media marketing is no longer an experimental field. With fans 5 times more likely to make a purchase than non-fans, many “best in class” companies now view their social media activity from a strategic perspective.

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