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Brand Research | Brand Equity

Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

63 results are displayed in randomized alpha order, starting with "C", after featured listings.

Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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TRC
TRC

Research & analytics firm with expertise in new product research, message optimization, pricing research, conjoint, segmentation, brand equity value.

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Culture
Culture

We help brands find their 'True North': the internal equities that matter most and the customers that matter most.

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GC Metrics
GC Metrics

Full service global marketing insights firm bringing fresh perspective, uncommon insight, and data driven discovery to marketing solutions.

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GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Infotools
Infotools

Infotools empowers researchers to get more from their data. Our software and services enable our clients all over the globe to organize and harmonize

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