Applied Marketing Research, Inc.

Company Description

Applied provides quantitative and qualitative marketing research services including: *Focus groups (in-person and web-based virtual, chat and bulletin board) that can use projective and dial testing techniques *Executive in-depth interviews (phone, web or on-site) *Online survey research (mobile and PC) *Advanced in-house multivariate and statistical modeling (conjoint analysis, significance testing, etc.) *In-home product usage testing *Hybrid survey (combining on-line, mail, and phone data collection methodologies) *Longitudinal tracking studies *Reports formatted to meet your company style preferences Specific types of studies performed: *Product development, packaging and concept testing research *Pricing research *Market segmentation/persona research *Brand identity and brand awareness research *Advertising campaign, promotion and marketing communications research *Consumer attitude and usage research *Voice of the consumer research - customer/employee/vendor satisfaction and loyalty research

Affiliations:
  • AMA (United States)
  • QRCA (United States)
Company type:
  • Full Service Market Research
Telephone:
(800) 381-5599
Fax:
(816) 442-1020
Address:
2040 W. 31st St.,
Suite G #111
Lawrence, Kansas, 66046
United States of America
Metropolitan Area:
Kansas City (MO--KS)
Region:
Kansas
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, Germany, France, Italy, Mexico, New Zealand, Spain
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Market research Specialties

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