Brand Image Research - Brand Identity Research

Brand Research | Brand Image & Identity

Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.

28 results are displayed in randomized alpha order, starting with "R", after featured listings.

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The Big Picture

Telephone: 6468470236 Area: New York City , New York

We're the only qual research agency specialising in design research at a global level. We deliver world class design research & consumer insight.

Read more about Brandtrust »

C+R Research Services

Telephone: (312) 828-9200 Area: Chicago , Illinois

C+R Research, a full-service marketing insights agency, delivers great research, deep perspective and committed client service.

Read more about C+R Research Services »

Expedition Insight LLC

Telephone: 19147726001 Area: Atlanta , Georgia

Start Listening | Always Question | Look From All Angles Mastered research techniques & application for strategic and tactical solutions

Read more about Expedition Insight LLC »

Firefly Millward Brown

Telephone: (203) 221-0411 Area: Norwalk , Connecticut

Firefly Millward Brown (formerly Greenfield Consulting Group) is North America’s leading qualitative research consultancy.

Read more about Firefly Millward Brown »

Fresh Squeezed Ideas

Telephone: (416) 235-0909 Area: Toronto , Ontario

We leverage knowledge from Behavioral Science and Culture to understand the true motivations behind customer choices.

Read more about Fresh Squeezed Ideas »

Geo Strategy Partners

Telephone: (770) 650-8495 Area: Atlanta , Georgia

Strategic market research for Business-to-Business and Industrial Markets. The Go-to-Firm for Go-to-Market Strategy.

Read more about Geo Strategy Partners »

Heart+Mind Strategies

Telephone: (571) 926-8852 Area: Reston , Virginia

Heart+Mind Strategies is a research and consulting firm helping clients understand the hearts and minds of the people that matter most to them.

Read more about Heart+Mind Strategies »

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[GRIT COMMENTARY] Every Brand Needs To Find Its Story

Rebecca West

Article January, 2017

2016 Q3-Q4 GRIT Report commentary by Rebecca West, Global Vice President, Marketing Research Services at Civicom, sharing her thoughts on the current state of the market research industry.

[GRIT COMMENTARY] It’s Not a Game-Changer if the Game Has Already Changed

Matt Warta

Article January, 2017

2016 Q3-Q4 GRIT Report commentary by Matt Warta, CEO and Co-Founder, GutCheck, sharing his thoughts on the current state of the market research industry.

Bet the Trifecta: Better, Faster, Cheaper

Matt Warta

Article January, 2015

Fall 2014 GRIT Report commentary by Matt Warta, Co-Founder and CEO of GutCheck, sharing his thoughts on the current state of the market research industry.

What does it take to be a Hero?

Anjali Puri & Irene Hubertz

Article December, 2014

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

A Gen Y Guide

Clear Seas Research

Article November, 2014

5 Steps to Building New Product and Brand Awareness Using Visual Social Media

Merger Mania

Greg Mishkin

Article June, 2014

What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.

M/A/R/C® Research Announces New Qualitative Specialist

M/A/R/C® Research

Press Release September, 2013

M/A/R/C® Research welcomes Adrianne Dulio as Qualitative Specialist and the newest member of the M/A/R/C® team.

Does Your Social Media Monitoring Lack Passion?

Sourabh Sharma, SKIM

Article October, 2012

Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening.

Sleep Innovations Case Study: Feedback from Hard-to-Reach Respondents

Toluna

Case Study August, 2012

Sleep Innovations® wanted to obtain more information from prior purchasers, as well as, those that intend to purchase sleep products to gather feedback about packaging, attitude and usage, as well as, new product screening.

Change the Conversation: How to use Social Media to Co-Create Brand Success

Dave Walker, Senior Vice President, Ipsos ASI

Article June, 2012

Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.