Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.
25 results are displayed in randomized alpha order, starting with "G", after featured listings.
We're the only research agency with the unique blend of expertise needed to deliver insight that yields transformational change through design.
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Provoke Insights is a full service market research firm that specializes in consumer, branding, advertising, media, and content marketing initiatives.
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Strategic market research for Business-to-Business and Industrial Markets. The Go-to-Firm for Go-to-Market Strategy. Worldwide data collection,
Read more about Geo Strategy Partners »
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers.
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We empower people with insights to make companies better and more agile. Our unique insight ecosystem helps companies shape their future.
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Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.
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First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is ta ...
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Invoke combines qualitative insights with quantitative data — faster and more economically than ever before.
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A leading strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands globally
Read more about Kantar Added Value »Kelton Global combines research with creativity to help businesses uncover new paths to growth.
Read more about Kelton »Labbrand is an innovative global agency originated in China that infuses brand thinking into market research with comprehensive methodologies.
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Lieberman Research Worldwide (LRW) is a full-service, custom market research provider known for its ability to turn insight into impact.
Read more about LRW - Lieberman Research Worldwide »We help you empower your brand by providing both the marketing research and marketing tools you need to succeed.
Read more about Myles Marketing Group »
PRS IN VIVO are the world's expert in Packaging, Shopper Marketing, and New Product Insights.
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Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.
Read more about Pinnacle Research Group, LLC »
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
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Sklar Wilton & Associates applies strategic advisory services and marketing research and analytics to solve tough business challenges.
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Rocky Mountaineer is a luxury rail vacation provider operating in the Canadian Rockies, specializing in daylight tours throughout the beautiful and maje ...
Read this Case StudySperlingQual is a full service qualitative market research shop infusing brands with strategy by providing expert moderating and actionable insights
Read more about SperlingQual, Inc. »Focus Groups, Recruiting, Exit Interviews, Intercept Interviews, Field Management, Multicultural Research Services/Moderating, Executive Interviewing
Read more about Zebra Strategies »
Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.
Read more about Brandtrust »Circle is a multi-award winning, specialist B2B market research agency. Offices in the US and Europe. ISO20252 accredited and part of Next 15 PLC.
Read more about Circle Research »![[Webinar Recording] Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign](/images/library/SC Header_pp9735431636553276207158203.jpg)
[Webinar Recording] Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign
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Bet the Trifecta: Better, Faster, Cheaper
Article
January, 2015
Fall 2014 GRIT Report commentary by Matt Warta, Co-Founder and CEO of GutCheck, sharing his thoughts on the current state of the market research industry.
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What does it take to be a Hero?
Article
December, 2014
It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.
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A Gen Y Guide
Article
November, 2014
5 Steps to Building New Product and Brand Awareness Using Visual Social Media
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Merger Mania
Article
June, 2014
What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.
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M/A/R/C® Research Announces New Qualitative Specialist
Press Release
September, 2013
M/A/R/C® Research welcomes Adrianne Dulio as Qualitative Specialist and the newest member of the M/A/R/C® team.
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Does Your Social Media Monitoring Lack Passion?
Article
October, 2012
Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening.
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Sleep Innovations Case Study: Feedback from Hard-to-Reach Respondents
Case Study
August, 2012
Sleep Innovations® wanted to obtain more information from prior purchasers, as well as, those that intend to purchase sleep products to gather feedback about packaging, attitude and usage, as well as, new product screening.
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Change the Conversation: How to use Social Media to Co-Create Brand Success
Article
June, 2012
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.
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5 Ways to Eliminate Advertising ROI Anxiety in 2012
Article
February, 2012
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.
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[Webinar] Accuracy Case Study: Panels vs. SurveyWalls
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[Webinar] The Emerging Blockchain Ecosystem in Insights & What it Means for You
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[Webinar] Understanding the Modern Mother
Real-Time Auto “Shopping Intender Preference” Data in Analytics Applications
Case study February, 2017
A multinational auto OEM headquartered in the US sought to benefit from the valuable perspect ...
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Delta Dental launched a B2C Brand
Case study December, 2016
Delta Dental of Tennessee has the largest dental network in Tennessee. As Read this Case Study
Strategir evolves product testing with 3D virtual environments & multichannel surveys
Case study May, 2016
Stratégir was one of the first organizations to develop virtual 3D shopping environmen ...
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Product
A validated interview technique that originated in clinical psychology and adapted for use in ma ...
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10 million consumers in 95 countries. VIGA provides global audience research. We have the techno ...
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Scanamind is a research methodology to visualize and create a structure of the consumers’ percep ...
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Next Generation New Product Development Process
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