Leading market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.
Client industry / audience: Consulting,Full Service,International
How can the jewelry industry better position itself in today’s rapidly evolving marketplace? The fine jewelry industry was beginning to see a plateau in sales and wanted to improve growth.
Client industry / audience: Consulting,Full Service,International
A leader in outdoor carry-solutions (backpacks), was only sold on the company’s website, Amazon, REI, and outdoor specialty stores. As the company wanted to continue to grow and diversify its brand portfolio, it had a unique opportunity to d
Client industry / audience: Consulting,Full Service,International
SunPower, a top solar panel company with retail in over 20 countries worldwide approached Provoke Insights to conduct an annual survey on the solar consumer purchase journey. The company was looking for research that would better understand the co
Client industry / audience: Consulting,Full Service,International
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted to stand out from the competition and understand wh
Client industry / audience: Consulting,Full Service,International
An award-winning global investing platform wanted to better understand its global perception compared to its competition. The brand sought to understand the impacts of its advertising and PR initiatives in 11 countries: Australia, Denmark, F
Client industry / audience: Data & Analytics,Consulting,Full Service
The purpose of this research was to test a new type of catheter among nephrologists and interventional radiologists prior to launch to determine the best means to message and target the product. The device manufacturer sponsoring this research wis
Client industry / audience: Data & Analytics,Consulting,Full Service
One rural Indiana region is highlighted as the international leader of a specific medical industry. The community benefits of such an honor can be momentous but trepidation exists about the monopolistic effect of total reliance on one industry. A
Client industry / audience: Full Service,Qualitative Consultant,Quantitative Research
Delta Dental of Tennessee has the largest dental network in Tennessee. AsAmerica's largest and most trusted dental benefits carrier, Delta Dental strives to communicate with potential and existing Customers on a regular
Client industry / audience: Data Collection,Quantitative Research
,Software & Technology
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely r
Client industry / audience: Full Service,Qualitative Research,Quantitative Research
First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is tasked with financing early childhood initiatives, promoting family wellness, advocating for pres
Fall 2014 GRIT Report commentary by Matt Warta, Co-Founder and CEO of GutCheck, sharing his thoughts on the current state of the market research industry.
It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.
What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.
Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.
Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.
IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry.
It's time to take a fresh look at brand trackers. As new technologies make consumer culture increasingly fast–paced, the traditional brand tracker falls short of delivering actionable insights for brand growth. How can a company like Hunt’s, with lit
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