Brand Image Research - Brand Identity Research

Brand Research | Brand Image & Identity

Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.

40 results are displayed in randomized alpha order, starting with "F", after featured listings.

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Heart+Mind Strategies

Telephone: (571) 926-8852 Area: Reston , Virginia

Heart+Mind Strategies is a research and consulting firm helping clients understand the hearts and minds of the people that matter most to them.

Read more about Heart+Mind Strategies »

System1 Group

Telephone: +44 (0) 20 7043 1000 Area: London ,

System1 Group (formerly BrainJuicer) is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-Star Marketing.

Read more about Provoke Insights »

Firefly Millward Brown

Telephone: (203) 221-0411 Area: Norwalk , Connecticut

Firefly, the qualitative practice within Kantar Insights, is North America’s leading qualitative research consultancy.

Read more about Firefly Millward Brown »

Fresh Squeezed Ideas

Telephone: (416) 235-0909 Area: Toronto , Ontario

We impact business decisions and engineer transformational growth through the integration of Behavioral Science and Cultural Anthropology.

Read more about Fresh Squeezed Ideas »

Geo Strategy Partners

Telephone: (770) 650-8495 Area: Atlanta , Georgia

Strategic market research for Business-to-Business and Industrial Markets. The Go-to-Firm for Go-to-Market Strategy. Worldwide data collection,

Read more about Geo Strategy Partners »

Insight Strategy Group

Telephone: (212) 584-2323 Area: New York , New York

ISG is a consumer research agency combining social sciences and cultural expertise to help brands build impactful experiences for consumers.

Read more about Insight Strategy Group »

InSites Consulting

Telephone: (646) 386-9851 Area: New York , New York

We empower people with insights to make companies better and more agile. Our unique insight ecosystem helps companies shape their future.

Read more about InSites Consulting »

InterQ Research LLC

Telephone: 4154487550 Area: San Francisco , California

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.

Read more about InterQ Research LLC »

FIRST 5 Launches New Messaging and Brand with InterQ's Qualitative Research Process

Case Study February, 2016

First 5 is a statewide California agency, with operating offices in each of California’s counties. Funded by tobacco tax dollars, the agency is ta ...

Read this Case Study

Kantar Added Value

Telephone: (323) 436-6600 Area: Los Angeles , California

A leading strategic marketing consultancy providing brand strategy, innovation, insight and communications services for iconic brands globally

Read more about Kantar Added Value »

Kelton Global

Telephone: 1-310-479-4040 Area: Los Angeles , California

Kelton Global combines research with creativity to help businesses uncover new paths to growth.

Read more about PRS IN VIVO »

Ricci Telephone Research, Inc.

Telephone: (610) 356-7575 Area: Newtown Square , Pennsylvania

Specialists in Market Research Data Collection.

Read more about Ricci Telephone Research, Inc. »

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[Webinar] Is “Corporate Purpose” a Real Opportunity or Just a Marketing Fad?

Heart+Mind Strategies

Webinar

October 31, 2019, 1 PM - 2 PM

Learn How "Corporate Purpose" Can Deliver Stakeholder Value

[Webinar Recording] Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign

Second City Works & Kantar

Webinar

March 08, 2018, 12 PM - March 08, 2028, 1 PM

Listen to the recording to learn about Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign.

Bet the Trifecta: Better, Faster, Cheaper

Matt Warta

Article January, 2015

Fall 2014 GRIT Report commentary by Matt Warta, Co-Founder and CEO of GutCheck, sharing his thoughts on the current state of the market research industry.

What does it take to be a Hero?

Anjali Puri & Irene Hubertz

Article December, 2014

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

A Gen Y Guide

Clear Seas Research

Article November, 2014

5 Steps to Building New Product and Brand Awareness Using Visual Social Media

Merger Mania

Greg Mishkin

Article June, 2014

What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.

M/A/R/C® Research Announces New Qualitative Specialist

M/A/R/C® Research

Press Release September, 2013

M/A/R/C® Research welcomes Adrianne Dulio as Qualitative Specialist and the newest member of the M/A/R/C® team.

Does Your Social Media Monitoring Lack Passion?

Sourabh Sharma, SKIM

Article October, 2012

Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening.

Sleep Innovations Case Study: Feedback from Hard-to-Reach Respondents

Toluna

Case Study August, 2012

Sleep Innovations® wanted to obtain more information from prior purchasers, as well as, those that intend to purchase sleep products to gather feedback about packaging, attitude and usage, as well as, new product screening.

Change the Conversation: How to use Social Media to Co-Create Brand Success

Dave Walker, Senior Vice President, Ipsos ASI

Article June, 2012

Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.