Brand Image Research - Brand Identity Research

Brand Research | Brand Image & Identity

Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.

42 results are displayed in randomized alpha order, starting with "O", after featured listings.

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The Big Picture

Telephone: 6468470236 Area: New York City , New York

We're the only qual research agency specialising in design research at a global level. We deliver world class design research & consumer insight.

Read more about Added Value »

Blueberry Marketing & Sensory Research

Telephone: 267 954 0440 Area: Chalfont , Pennsylvania

Combining expertise in marketing research, product research, and sensory science, we deliver actionable guidance for the product innovation pipeline.

Read more about Blueberry Marketing & Sensory Research »

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Bet the Trifecta: Better, Faster, Cheaper

Matt Warta

Article January, 2015

Fall 2014 GRIT Report commentary by Matt Warta, Co-Founder and CEO of GutCheck, sharing his thoughts on the current state of the market research industry.

What does it take to be a Hero?

Anjali Puri & Irene Hubertz

Article December, 2014

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

A Gen Y Guide

Clear Seas Research

Article November, 2014

5 Steps to Building New Product and Brand Awareness Using Visual Social Media

Merger Mania

Greg Mishkin

Article June, 2014

What does merger mania have to do with customer satisfaction? Everything! History has shown that during and after significant M&As, companies focus inwardly to merge disparate operations and corporate cultures.

M/A/R/C® Research Announces New Qualitative Specialist

M/A/R/C® Research

Press Release September, 2013

M/A/R/C® Research welcomes Adrianne Dulio as Qualitative Specialist and the newest member of the M/A/R/C® team.

Does Your Social Media Monitoring Lack Passion?

Sourabh Sharma, SKIM

Article October, 2012

Spontaneous conversations over the Internet provide a candid, honest, and real-time view of consumer perceptions - but only if you’re truly listening.

Sleep Innovations Case Study: Feedback from Hard-to-Reach Respondents

Toluna

Case Study August, 2012

Sleep Innovations® wanted to obtain more information from prior purchasers, as well as, those that intend to purchase sleep products to gather feedback about packaging, attitude and usage, as well as, new product screening.

Change the Conversation: How to use Social Media to Co-Create Brand Success

Dave Walker, Senior Vice President, Ipsos ASI

Article June, 2012

Did marketers ever really have full control of their message? Possibly not. Consumer influence and co-creation are not new. Brand marketers should have a strategy to engage consumers and participate in a two-way conversation.

5 Ways to Eliminate Advertising ROI Anxiety in 2012

Isobar Marketing Intelligence Practice

Article February, 2012

Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.

Same Attribute, Different Expression: Applied Semiotics for Brand Differentiation

Labbrand

White Paper November, 2011

What can brand managers do to stay ahead of the pack when it comes to product innovation, especially when they want to stay true to an attribute that is shared by other brands in the industry?