AMC Global

New Culture collaborated with AMC Global to delve into consumer perceptions and preferences surrounding New Culture’s innovative mozzarella cheese. New Culture is a start-up so the study had to be structured in a way to make a lot of a little. Deep insights were necessary to understand the overall market opportunity, purchase intent for animal-free dairy cheese among different consumer groups, feedback on potent messaging and positionings, pricing thresholds, and feasibility of a rollout out the pizzeria partners in various areas. The study also needed legs beyond the usual, and would help support investment in the company’s future.

Egglife Foods is committed to harnessing the transformative power of eggs to reimagine traditionally carbohydrate- and calorie-laden food. The brand is known for their gluten-free, high-protein, low-carb wraps made from eggs instead of traditional flour. Founded in 2017, the company was driven by the desire to provide healthier alternatives that do not compromise on taste— making it easier for consumers to make better choices without sacrificing flavor. With a growing focus in the market for better-for-you (BFY) options, Egglife sought to expand its product offerings into the pasta category by providing a healthy low-carb, protein-packed alternative to traditional pasta.

Everyone loves a big bowl of pasta, but many consumers limit their intake for health reasons. The rise of healthier pasta alternatives, such as refrigerated and frozen options, has created a new demand for BFY pastas. To explore the potential of an innovative new pasta product, Egglife Foods partnered with AMC Global to develop a comprehensive research plan.

The company needed to understand whether there was consumer interest in a pasta alternative made from eggs, not flour, that could meet today’s health goals while maintaining the satisfying texture and flavor of traditional pasta. Together, Egglife Foods and AMC Global embarked on a multi-phase consumer research journey to uncover preferences in this emerging category and identify the key drivers that would encourage shoppers to choose a high-protein, low-carb pasta alternative over existing options. The partnership aimed to validate market potential and shape the product’s development to align with consumer desires for healthier pasta choices that maintain expected taste and texture.