Artificial Intelligence and Machine Learning

Venture into the transformative role of AI and machine learning within the insights and analytics industry. Explore applications that elevate data interpretation, fuel smarter strategies, and redefine market understanding.

 The Inflection Point: AI Integration, Data Revolution, and What's Next
The Exchange

The Inflection Point: AI Integration, Data Revolution, and What's Next

Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...

Latest

7 Strategies to Defend Your Market Research Business from AI Disruption
The Prompt

7 Strategies to Defend Your Market Research Business from AI Disruption

With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

When Better Models Meet Better Data, Insights Finally Becomes Actionable
Artificial Intelligence and Machine Learning

Partner Content

When Better Models Meet Better Data, Insights Finally Becomes Actionable

Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.

Brent Snider

Brent Snider

Managing Director of Global Business Development at Behaviorally

Rethinking “Search” in the Era of Generative AI
Focus on APAC

Rethinking “Search” in the Era of Generative AI

Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.

NP

Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

An AI Fillip to Workplace Wellness and Engagement
Artificial Intelligence and Machine Learning

An AI Fillip to Workplace Wellness and Engagement

Personalized AI insights help organizations prevent burnout, improve engagement, and build trust through human-centered workplace wellness.

Purvi Mathur

Purvi Mathur

Global Head - Culture, Diversity & Leadership Development at Mastek Ltd

Overcoming Barriers to AI Adoption in Business
Grow Your Insights Business

Overcoming Barriers to AI Adoption in Business

AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.

Ruth Stanat

Ruth Stanat

CEO at SIS International Research

An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
Artificial Intelligence and Machine Learning

An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst

Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.

Michael Howard

Michael Howard

Head of Marketing at Infotools

Is Your Research Career AI-Proof? What You Need to Know Now
The Exchange

Is Your Research Career AI-Proof? What You Need to Know Now

Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...

7 Strategies to Defend Your Market Research Business from AI Disruption
The Prompt

7 Strategies to Defend Your Market Research Business from AI Disruption

With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

When Better Models Meet Better Data, Insights Finally Becomes Actionable
Artificial Intelligence and Machine Learning

Partner Content

When Better Models Meet Better Data, Insights Finally Becomes Actionable

Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.

Brent Snider

Brent Snider

Managing Director of Global Business Development at Behaviorally

Rethinking “Search” in the Era of Generative AI
Focus on APAC

Rethinking “Search” in the Era of Generative AI

Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.

NP

Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

An AI Fillip to Workplace Wellness and Engagement
Artificial Intelligence and Machine Learning

An AI Fillip to Workplace Wellness and Engagement

Personalized AI insights help organizations prevent burnout, improve engagement, and build trust through human-centered workplace wellness.

Purvi Mathur

Purvi Mathur

Global Head - Culture, Diversity & Leadership Development at Mastek Ltd

Overcoming Barriers to AI Adoption in Business
Grow Your Insights Business

Overcoming Barriers to AI Adoption in Business

AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.

Ruth Stanat

Ruth Stanat

CEO at SIS International Research

An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
Artificial Intelligence and Machine Learning

An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst

Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.

Michael Howard

Michael Howard

Head of Marketing at Infotools

Is Your Research Career AI-Proof? What You Need to Know Now
The Exchange

Is Your Research Career AI-Proof? What You Need to Know Now

Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...

Industry Insights from Partners

Empowering Decision Intelligence through Enriched User Experience
Artificial Intelligence and Machine Learning

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?
Artificial Intelligence and Machine Learning

Partner Content

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.

Bradley Taylor

Bradley Taylor

Chief Strategist at Converseon

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement
Artificial Intelligence and Machine Learning

Partner Content

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Cristina de la Peña

Cristina de la Peña

Founder / CEO at Synapbox

3 Ways To Implement AI Into Your Market Research Today
Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

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