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The Exchange
Welcome to The Exchange – Your Front-Row Seat to What’s Next in Market Research
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More insights and conversations with industry leaders
The Exchange
Why AI in Market Research Is Here to Stay │ The Exchange: Episode 112
The Exchange
Is Your Research Career AI-Proof? What You Need to Know Now │ The Exchange: Episode 111
The Exchange
The Research and AI Trends You Need to Watch! │ The Exchange: Episode 110
The Exchange
Why Human Judgment Matters More Than Ever in the Age of AI │ The Exchange: Episode 109
The Exchange
Are You Ready for the AI Marketing Revolution? │ The Exchange: Episode 108
The Exchange
Leadership, Innovation, and the AI Shift: What’s Next for the Industry │ The Exchange: Episode 107
The Exchange
Why AI Still Needs Us (More Than We Think) │ The Exchange: Episode 106
The Exchange
Rethinking Research: AI, Ethics, and the Human Factor │ The Exchange: Episode 105
About the Podcast
Join industry trailblazers Lenny Murphy and Karen Lynch as they unpack the week’s most important news, trends, and breakthroughs shaping the insights and analytics world. Originally streamed live every Friday on LinkedIn and YouTube, The Exchange distills the buzz of the moment into thoughtful, fast-paced conversation for curious minds and seasoned pros alike.
Whether you're an insights veteran, a rising star, or simply fascinated by the evolving role of data in business and culture, this is your backstage pass to expert perspectives, sharp takes, and actionable ideas. Stay sharp. Stay ahead. Stay connected.
Karen Lynch
Head of Content
Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook <a href="https://www.greenbook.org/insights">Blog</a>, <a href="https://www.greenbook.org/podcast">Podcast</a>, <a href="https://marketing.greenbook.org/newsletter-sign-up">Newsletter</a>, and <a href="https://www.greenbook.org/events">Global Events</a>.
Leonard Murphy
Chief Advisor for Insights and Development
With over 20 years of high visibility leadership roles in the Market Research industry Leonard ‚"Lenny" Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world. As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, CSO of data-privacy platform Veriglif, Board Member at Savio RXC and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Chief Advisor for Insights and Development at GreenBook. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.
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