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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Insights Industry News
The insights industry news refers to timely updates and trends in market research, data analytics, and consumer behavior analysis, providing professionals with valuable information to make informed decisions and innovations.
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
Latest
IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok
IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.
Tasneem Dalal
Customer Success Director at Product Hub
Here They Go Again: Walmart Data Ventures Launches I-HUT Solution For Product Testing & Innovation
Walmart Data Ventures empowers suppliers with IHUT and Research Services, offering customer insights to drive innovation and product success.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Global Trends for 2025: Tension, Transformation, and Transcendence
2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...
4 Trends Shaping Market Research in 2025
Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...
Stephan Basson
Content Marketing Manager at Factworks
Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
An Update on Walmart’s Data-Driven Revolution
Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers & ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
An Interview with Qualtrics’ Strategy & Research Suite Gurus
Discover the latest insights on market research and customer experience. Learn about Qualtrics' innovative research suite and their partner-first appr...
Karen Lynch
Head of Content at Greenbook
IIEX APAC 2025: AI, Nostalgia & The Future of Consumer Insights — Key Takeaways from Bangkok
IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.
Tasneem Dalal
Customer Success Director at Product Hub
Here They Go Again: Walmart Data Ventures Launches I-HUT Solution For Product Testing & Innovation
Walmart Data Ventures empowers suppliers with IHUT and Research Services, offering customer insights to drive innovation and product success.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Global Trends for 2025: Tension, Transformation, and Transcendence
2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...
4 Trends Shaping Market Research in 2025
Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...
Stephan Basson
Content Marketing Manager at Factworks
Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
An Update on Walmart’s Data-Driven Revolution
Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers & ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
An Interview with Qualtrics’ Strategy & Research Suite Gurus
Discover the latest insights on market research and customer experience. Learn about Qualtrics' innovative research suite and their partner-first appr...
Karen Lynch
Head of Content at Greenbook
Industry Insights from Partners
Partner Content
Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
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