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Research Methodologies
Research methodologies in the insights industry refer to systematic approaches and techniques for gathering, analyzing, and interpreting data. These methods guide the process of deriving valuable insights for informed decision-making.
Partner Content
The Lines around User and Market Research Are Blurring, so What Happens Next?
How are research roles changing? Explore how AI, rising demand, and earlier involvement are reshaping market and user research.
Louise Jones
Senior Brand Manager at Maze
Latest
When Bad Online Sample Looks Good Enough
How can survey fraud survive quality checks? Learn what research buyers should ask to evaluate respondent quality and data integrity.
Chandra Limiarja
Data Analyst at Independent
Are We Cleaning Too Much? The Missing Signals in Post-Survey Review
How can AI improve survey data cleaning? Learn how richer fieldwork signals can reduce false positives and increase confidence.
Karine Pepin
Co-Founder at The Research Heads
The Career Case for Pro Bono Research
Discover how to choose, scope, and pitch pro bono research projects that build skills, strengthen your resume, and advance your career.
Shawn Keys
Coordinator at KNow Research
Consumer Insights vs. Market Research: What's the Real Difference?
Market research vs. consumer insights: learn the key differences, when to use each, and how both support better business decisions.
Ashley Shedlock
Content Producer at Greenbook
What Are Some Best Practices for Conducting Mixed-Method Marketing Research?
Discover 5 best practices for mixed-method marketing research that combine qualitative and quantitative data for stronger insights.
Ashley Shedlock
Content Producer at Greenbook
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
Future Trends Emerging in Mixed-Method Marketing Research
7 min read
Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
Ashley Shedlock
Content Producer at Greenbook
When Bad Online Sample Looks Good Enough
How can survey fraud survive quality checks? Learn what research buyers should ask to evaluate respondent quality and data integrity.
Chandra Limiarja
Data Analyst at Independent
Are We Cleaning Too Much? The Missing Signals in Post-Survey Review
How can AI improve survey data cleaning? Learn how richer fieldwork signals can reduce false positives and increase confidence.
Karine Pepin
Co-Founder at The Research Heads
The Career Case for Pro Bono Research
Discover how to choose, scope, and pitch pro bono research projects that build skills, strengthen your resume, and advance your career.
Shawn Keys
Coordinator at KNow Research
Consumer Insights vs. Market Research: What's the Real Difference?
Market research vs. consumer insights: learn the key differences, when to use each, and how both support better business decisions.
Ashley Shedlock
Content Producer at Greenbook
What Are Some Best Practices for Conducting Mixed-Method Marketing Research?
Discover 5 best practices for mixed-method marketing research that combine qualitative and quantitative data for stronger insights.
Ashley Shedlock
Content Producer at Greenbook
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
Future Trends Emerging in Mixed-Method Marketing Research
7 min read
Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
Ashley Shedlock
Content Producer at Greenbook
Industry Insights from Partners
Partner Content
Remembering Research Fundamentals in the Age of COVID-19
4 min read
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
5 min read
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Partner Content
Walking the Tightrope Between Innovation and Customer Retention
4 min read
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...
Nick White
Head of Strategic Research at Attest
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
5 min read
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
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