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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Research Methodologies
Research methodologies in the insights industry refer to systematic approaches and techniques for gathering, analyzing, and interpreting data. These methods guide the process of deriving valuable insights for informed decision-making.
When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Joel Rubinson
President at Rubinson Partners Inc
Latest
Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Karen Lynch
Head of Content at Greenbook
The Pervasive Threat of Tech-Enabled Fraud in Survey Research
Survey fraud now blends in with real responses. Rep Data’s Steven Snell, PhD, shares why behavior-based detection is key to safeguarding research qual...
Steven Snell, PhD
Head of Research at Rep Data
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.
Yogesh Chavda
Lecturer in Marketing, and AI in Marketing at University of South Carolina
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Karen Lynch
Head of Content at Greenbook
The Pervasive Threat of Tech-Enabled Fraud in Survey Research
Survey fraud now blends in with real responses. Rep Data’s Steven Snell, PhD, shares why behavior-based detection is key to safeguarding research qual...
Steven Snell, PhD
Head of Research at Rep Data
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.
Yogesh Chavda
Lecturer in Marketing, and AI in Marketing at University of South Carolina
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Industry Insights from Partners
Partner Content
Remembering Research Fundamentals in the Age of COVID-19
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Partner Content
Walking the Tightrope Between Innovation and Customer Retention
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...
Nick White
Customer Research Lead at Attest
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