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Research Methodologies
Research methodologies in the insights industry refer to systematic approaches and techniques for gathering, analyzing, and interpreting data. These methods guide the process of deriving valuable insights for informed decision-making.
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Latest
Partner Content
The Five Eras of Online Sampling: An Industry Perspective
A 20-year industry veteran reflects on the key eras that reshaped market research, from shifting strategies to evolving KPIs.
Michael McCrary
CEO at PureSpectrum
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why Most Market Segmentations Fail - And How to Make Yours Work
Customer segmentation should drive growth, yet most fail. Learn why segmentations break down and how to build one that actually works.
Seán McNally
Founder & Managing Director at Eris Strategy
How to Write a Great Case Study in the Insights and Analytics Industry
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
Karen Lynch
Head of Content at Greenbook
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.
Neil Dixit
Founder and CEO at Panoplai
Rethinking NPS: The Two Key Flaws of the NPS Measure
From boardroom skepticism to belief in NPS, discover how Frederick Reichheld’s advocacy metric transformed how businesses measure customer loyalty.
Partner Content
The Five Eras of Online Sampling: An Industry Perspective
A 20-year industry veteran reflects on the key eras that reshaped market research, from shifting strategies to evolving KPIs.
Michael McCrary
CEO at PureSpectrum
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Why Most Market Segmentations Fail - And How to Make Yours Work
Customer segmentation should drive growth, yet most fail. Learn why segmentations break down and how to build one that actually works.
Seán McNally
Founder & Managing Director at Eris Strategy
How to Write a Great Case Study in the Insights and Analytics Industry
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
Karen Lynch
Head of Content at Greenbook
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.
Neil Dixit
Founder and CEO at Panoplai
Rethinking NPS: The Two Key Flaws of the NPS Measure
From boardroom skepticism to belief in NPS, discover how Frederick Reichheld’s advocacy metric transformed how businesses measure customer loyalty.
Industry Insights from Partners
Partner Content
Remembering Research Fundamentals in the Age of COVID-19
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Partner Content
Walking the Tightrope Between Innovation and Customer Retention
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...
Nick White
Head of Strategic Research at Attest
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
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