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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
The Respondent Experience
The Respondent Experience refers to how participants feel and react during research activities. Ensuring a positive experience is vital for obtaining genuine feedback, fostering trust, and encouraging future participation in studies.
The Recontact Rate: A New Standard for Measuring Respondent Quality
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
Enric Cid
Strategy & Product Director at Netquest - Bilendi
Latest
Optimizing the Invitation to Increase the Response Rate in Online Surveys
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
Truong Trung
Research Executive at Ipsos
Who Are You Asking? New Thinking in Online Research
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions
Ten survey questions that can improve survey engagement or spoil it.
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Top Issues & Trends
Identifying the key trends and current challenges in the MR industry.
Jamin Brazil
Chairman & CEO at HubUX
Let’s Get Conversational!
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Optimizing the Invitation to Increase the Response Rate in Online Surveys
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
Truong Trung
Research Executive at Ipsos
Who Are You Asking? New Thinking in Online Research
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions
Ten survey questions that can improve survey engagement or spoil it.
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Top Issues & Trends
Identifying the key trends and current challenges in the MR industry.
Jamin Brazil
Chairman & CEO at HubUX
Let’s Get Conversational!
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Industry Insights from Partners
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder, Rival Technologies at Rival Group
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