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How to Deliver Quality Insights in a DIY World
Discussing DIY research, survey design, and data quality.
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In this episode:
This episode is hosted by Lenny Murphy, Executive Editor and Producer at GreenBook. Our sponsored guest is Lisa Wilding-Brown, CEO of InnovateMR. Many thanks to our episode sponsor, InnovateMR.
Lenny and Lisa break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.
We’ll explore:
- Self-service research trends, and in-house research predictions for mega-brands like Walmart and Amazon
- The survey ecosystem and the fundamental dynamics of participant engagement
- Strategic partnerships and the roadmap to product expansion
- The maturation of online fraud and how to mitigate the risks
- The evolution of the competitive landscape and data value chain
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