Podcast
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The Greenbook Podcast
Insights, conversations, and stories from the world of market research and consumer insights.
Episodes
150+
Downloads
20k+
Rating
4.8/5
Listen to the latest episode
More insights and conversations with industry leaders
The Greenbook Podcast
161 - How AI Is Changing Hiring in Insights & ResTech
The Greenbook Podcast
160 - Bolt Insight’s Human-in-the-Loop AI Research
The Greenbook Podcast
159 - Rebuilding the Burger: How Panera Bread Elevates Menu Insights
The Greenbook Podcast
158 - Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
The Greenbook Podcast
157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
The Greenbook Podcast
156 - Future of Insights in Latin America with Visa’s Paula Guarín
The Greenbook Podcast
155 - Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market
The Greenbook Podcast
154 - Building Insights & Trust at SimpliSafe with Bethan Blakeley
About the Podcast
The Greenbook Podcast brings together the brightest minds in market research and consumer insights. Each week, we explore the latest trends, technologies, and methodologies that are shaping our industry.
Whether you're a seasoned researcher, a marketing professional, or someone curious about understanding consumer behavior, our conversations provide actionable insights and thought-provoking discussions.
Hosted by industry experts, we feature guests from leading brands, research agencies, and technology companies who share their real-world experiences and innovative approaches to understanding consumers.
150+
Episodes
20k+
Downloads
4.8/5
Rating
Karen Lynch
Head of Content
Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook <a href="https://www.greenbook.org/insights">Blog</a>, <a href="https://www.greenbook.org/podcast">Podcast</a>, <a href="https://marketing.greenbook.org/newsletter-sign-up">Newsletter</a>, and <a href="https://www.greenbook.org/events">Global Events</a>.
Leonard Murphy
Chief Advisor for Insights and Development
With over 20 years of high visibility leadership roles in the Market Research industry Leonard ‚"Lenny" Murphy is widely considered one of the most influential insights & analytics industry thought leaders and advisors in the world. As the CEO of several successful companies, most notably full-service agency Rockhopper Research, tech-driven start-up BrandScan360, CSO of data-privacy platform Veriglif, Board Member at Savio RXC and Founding Partner of strategic consultancy Gen2 Advisors his experience is vast and sought after. In 2010 he leveraged that experience into building the world’s leading platform for content and marketing support for the research industry as Chief Advisor for Insights and Development at GreenBook. His curation of this platform touches tens of thousands of insights professionals monthly and drives a thriving advisory business where he sits on the boards of many companies, consults on product and strategy for even more on a retained basis and participates in M&A and fundraising activities around the world. He is a tireless advocate for innovation in the insights industry, a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever he can.
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