Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leonard "Lenny" Murphy is Chief Advisor for Insights and Development at Greenbook, where he has spent over a decade building the industry’s leading content and marketing platform. With more than 20 years of executive leadership — including roles as CEO of Rockhopper Research and BrandScan360, CSO of Veriglif, and Founding Partner of Gen2 Advisors — he is widely recognized as a global thought leader in market research. Today, Lenny serves as an active board member, retained strategic consultant, and M&A advisor, tirelessly driving innovation and growth across the insights ecosystem.

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Staying Relevant in the Age of AI with Aksel Bedikyan
CEO Series

Staying Relevant in the Age of AI with Aksel Bedikyan

Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...

Latest from Leonard Murphy

Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
CEO Series

Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data

Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...

Patrick Comer on Building the Infrastructure Behind Modern Market Research
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Patrick Comer on Building the Infrastructure Behind Modern Market Research

Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...

Kristi Zuhlke: Stop Talking About AI and Start Building
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Kristi Zuhlke: Stop Talking About AI and Start Building

Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...

Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
CEO Series

Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research

Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...

From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights
CEO Series

From Panels to Behavioral AI: Vin DeRobertis on the Future of Insights

Generation Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...

Rob Wengel of Radius: Leading Insights Through AI Transformation
CEO Series

Rob Wengel of Radius: Leading Insights Through AI Transformation

Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...

Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
Artificial Intelligence and Machine Learning

Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights

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The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.

The Battle for Verified Humans: AI's Data Quality Reckoning
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The Battle for Verified Humans: AI's Data Quality Reckoning

AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...

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