Z Johnson started her career in market research as a survey programmer over 20 years ago in the basement of a United States national laboratory. Since then, she has had held leadership roles supplier-side, brand-side, and with market research technology firms. Her broad experience has provided her unique perspectives on the industry. She pulls these perspectives into play when working with customers through MRXplorer, where she helps close the gap between brands purchasing research technology and using that research technology. In her spare time, she enjoys as wide a range of hobbies as her career experience: reading, watercolor painting, boardgames, piano playing, calligraphy, and, on occasion, 3D printing.

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The Tech Cartographer

Assessing the Current State and Identifying the Gaps – Time to Get Real!

You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...

September 24, 2025

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The Tech Cartographer

Simplifying the Research Tech Journey with MRXplorer

Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...

September 24, 2025

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The Tech Cartographer

The Scorecard – Your Secret Weapon for Smart Tech Choices!

You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.

September 24, 2025

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The Tech Cartographer

The Pilot Program – Test-Driving Your Tech for a Perfect Fit!

You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.

September 24, 2025

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The Tech Cartographer

Your Tech Inventory – It Takes a Village (and a Spreadsheet!)

Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...

September 24, 2025

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The Tech Cartographer

Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!

You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...

September 24, 2025

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The Tech Cartographer

Defining Your Purchase Journey’s North Star

Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.

September 24, 2025

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The Tech Cartographer

Your Purchasing Prioritization – Making Smart Moves!

You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...

September 24, 2025

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