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The Tech Cartographer
Lost in ResTech? The Tech Cartographer maps the twists, turns, and tech traps of the insights buying journey—so you don’t have to stop for directions.
Navigating the ‘Build vs Buy’ Decision in ResTech
6 min read
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Jiten Madia
Founder & CEO at flowres.io
About this channel
Been burned by “game-changing” platforms before? The Tech Cartographer provides sharp maps and even sharper takes to help market research professionals and tech buyers navigate the ever-evolving ResTech landscape. We break down complex tools, spotlight emerging trends, and offer strategic guidance to help you avoid the hype, ask the right questions, and invest in solutions that truly deliver value.
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Latest
Navigating the ‘Build vs Buy’ Decision in ResTech
6 min read
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Jiten Madia
Founder & CEO at flowres.io
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
3 min read
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
3 min read
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
4 min read
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
Your Purchasing Prioritization – Making Smart Moves!
3 min read
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
3 min read
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Defining Your Purchase Journey’s North Star
4 min read
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
3 min read
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
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