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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
The Tech Cartographer
Lost in ResTech? The Tech Cartographer maps the twists, turns, and tech traps of the insights buying journey—so you don’t have to stop for directions.
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
About this channel
Been burned by “game-changing” platforms before? The Tech Cartographer provides sharp maps and even sharper takes to help market research professionals and tech buyers navigate the ever-evolving ResTech landscape. We break down complex tools, spotlight emerging trends, and offer strategic guidance to help you avoid the hype, ask the right questions, and invest in solutions that truly deliver value.
Contributors
Greenbook
Editorial Team
Latest
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
Defining Your Purchase Journey’s North Star
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
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