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Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
5 min read
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Latest from Ed Keller
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
6 min read
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
5 min read
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
4 min read
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
6 min read
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
The Role of AI in Market Research with David Boyle
4 min read
David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi
5 min read
In this Q&A, Nitesh Priyadarshi shares insights career lessons, leadership philosophy, and how to elevate insights inside large organizations.
High Tech, High Touch: Why the Future of Insights Will Be AI and Human
5 min read
High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
4 min read
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
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