Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

Ed Keller is Executive Director of MRII (Market Research Institute International), a nonprofit that provides global education and training resources on best practices in market research, insights and analytics. A recognized authority in consumer insights, word of mouth, and influencer marketing, Ed has led top insights agencies and founded a social analytics firm. He is in both the Market Research and Word of Mouth Marketing Halls of Fame and was honored as an inaugural Insights Legend by ESOMAR and Insight250.

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The Tech Stack Is Changing. Build Your Career Stack.
Executive Insights

The Tech Stack Is Changing. Build Your Career Stack.

What skills will insights professionals need in the age of AI? Explore career lessons from nearly 90 Insights & Innovators podcast episodes.

Latest from Ed Keller

The Value Frontier Is Moving: What Two Years of Listening Has Taught Me
Executive Insights

The Value Frontier Is Moving: What Two Years of Listening Has Taught Me

How is AI changing the value of insights? Nearly 90 conversations reveal a shift from producing research to influencing decisions.

How to Build the Insight Edge with Vivek Banerji
Executive Insights

How to Build the Insight Edge with Vivek Banerji

Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.

How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Executive Insights

How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer

Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.

Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
Executive Insights

Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It

5 min read

AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Executive Insights

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

6 min read

In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...

Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Executive Insights

Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights

5 min read

Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...

The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Executive Insights

The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS

4 min read

Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.

Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
Executive Insights

Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams

6 min read

Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

791 articles

author bio

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

386 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

97 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

8 articles

author bio

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