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The Value Frontier Is Moving: What Two Years of Listening Has Taught Me
How is AI changing the value of insights? Nearly 90 conversations reveal a shift from producing research to influencing decisions.
Latest from Ed Keller
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
5 min read
AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
6 min read
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
5 min read
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
4 min read
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
6 min read
Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.
The Role of AI in Market Research with David Boyle
4 min read
David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.
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