Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

Ed Keller is Executive Director of MRII (Market Research Institute International), a nonprofit that provides global education and training resources on best practices in market research, insights and analytics. A recognized authority in consumer insights, word of mouth, and influencer marketing, Ed has led top insights agencies and founded a social analytics firm. He is in both the Market Research and Word of Mouth Marketing Halls of Fame and was honored as an inaugural Insights Legend by ESOMAR and Insight250.

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Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It
Executive Insights

Curiosity and Creativity Won’t Be Replaced by AI. They’ll Define Who Thrives Because of It

AI will speed research, but human curiosity and creativity remain essential. Ed Keller explores the skills that will matter most in an AI-driven futur...

Latest from Ed Keller

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Executive Insights

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...

Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Executive Insights

Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights

Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...

The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Executive Insights

The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS

Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.

Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams
Executive Insights

Insight or Irrelevance: The Opportunities and Threats Facing Today’s Insights Teams

Is the insights profession at risk? Industry leaders share what’s reshaping the field and how teams can stay relevant and indispensable.

The Role of AI in Market Research with David Boyle
Executive Insights

The Role of AI in Market Research with David Boyle

David Boyle discusses AI, language models, and why the insights profession is uniquely equipped to thrive in the AI era.

Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi
Executive Insights

Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi

In this Q&A, Nitesh Priyadarshi shares insights career lessons, leadership philosophy, and how to elevate insights inside large organizations.

High Tech, High Touch: Why the Future of Insights Will Be AI and Human
Executive Insights

High Tech, High Touch: Why the Future of Insights Will Be AI and Human

High tech demands high touch. Learn why AI is increasing—not replacing—the need for human judgment, context, and trust in insights.

A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
Executive Insights

A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice

Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

773 articles

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Karen Lynch

Karen Lynch

Chief Programming Officer at Greenbook

354 articles

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Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

79 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

27 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

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William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

20 articles

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Z Johnson

Z Johnson

Consultant at MRXplorer

16 articles

author bio

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