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Ashley Shedlock
Senior Content Coordinator at Greenbook
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Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
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Online vs. In-Person Focus Groups: Which Delivers the Best Value for Your Research?
Compare online and in-person focus group costs, trade-offs, and ROI. Learn when each delivers better insights—and how to maximize value in both format...
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Man vs. Machine? Not Quite: At IIEX.AI, the Future Looks More Like Man and Machine
From Conveo to Mercedes-Benz, IIEX.AI revealed how humans and AI are learning to collaborate — transforming insights, workflows, and the workplace.
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
Beyond Focus Groups: Where the Real UX Insights Live
Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.
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