Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Ashley has specialized in blog writing and content creation. She enjoys creating meaningful content that helps tell a story. Before joining the Greenbook team, she created a variety of content in different areas and obtained a Bachelor of Arts degree in Communication with a concentration in Journalism and a minor in Global Affairs. When she’s not at work, she enjoys writing, photography, or learning about all things fashion and business.

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The New Era of Online Insight Communities
Research Methodologies

The New Era of Online Insight Communities

Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...

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Man vs. Machine? Not Quite: At IIEX.AI, the Future Looks More Like Man and Machine
Artificial Intelligence and Machine Learning

Man vs. Machine? Not Quite: At IIEX.AI, the Future Looks More Like Man and Machine

From Conveo to Mercedes-Benz, IIEX.AI revealed how humans and AI are learning to collaborate — transforming insights, workflows, and the workplace.

When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
Artificial Intelligence and Machine Learning

When AI Learns to Think Like Us: The Rise of Behavioral Intelligence

At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.

The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
Focus Groups

The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts

Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.

AI for Insights Professionals: Redefining the Human Edge
The Prompt

AI for Insights Professionals: Redefining the Human Edge

IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.

Supercharging Research with AI Analysis Tools
Data Science

Supercharging Research with AI Analysis Tools

Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...

Beyond Focus Groups: Where the Real UX Insights Live
User Experience (UX) Research

Beyond Focus Groups: Where the Real UX Insights Live

Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.

12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Insights Business Growth

12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase

Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...

What is a Digital Twin in AI Marketing Research?
The Prompt

What is a Digital Twin in AI Marketing Research?

Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

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