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Beyond Focus Groups: Where the Real UX Insights Live
User Experience (UX) Research

Beyond Focus Groups: Where the Real UX Insights Live

Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.

October 13, 2025

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12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Insights Business Growth

12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase

Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...

September 29, 2025

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What is a Digital Twin in AI Marketing Research?
The Prompt

What is a Digital Twin in AI Marketing Research?

Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

September 18, 2025

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AI vs. Insights Professionals: Who Wins?
Artificial Intelligence and Machine Learning

AI vs. Insights Professionals: Who Wins?

Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.

September 9, 2025

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Finding the Needle: How Social Media Insights Are Evolving
Advertising and Marketing Research

Finding the Needle: How Social Media Insights Are Evolving

Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.

September 8, 2025

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Unlocking the “Why”: How Technology is Transforming Qualitative Research
Qualitative Research

Unlocking the “Why”: How Technology is Transforming Qualitative Research

Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...

August 22, 2025

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Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
The Prompt

Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery

Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.

August 14, 2025

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The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Brand Strategy

The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase

Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...

August 12, 2025

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Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Research Methodologies

Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research

Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...

July 28, 2025

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