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Ashley Shedlock
Content Producer at Greenbook
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How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Latest from Ashley Shedlock
Which Platforms Offer AI Solutions for Consumer Insights? A Practical Guide for Modern Researchers
5 min read
Discover top AI platforms for consumer insights and how to choose the right tools for research, CX, and analytics.
How to Make Your Company Easier to Find in AI Search
Learn how directories, case studies, reviews, and expert content help research companies gain visibility in AI-generated search results.
How AI Is Changing Market Research in 2026: What Practitioners Need to Know
See how AI is changing market research, from AI-moderated interviews and synthetic respondents to faster analysis and always-on insights.
How AI Is Reshaping Health and Life Sciences Research
Explore AI in health and life sciences research, from knowledge retrieval and AI personas to trusted...
Consumer Insights vs. Market Research: What's the Real Difference?
Market research vs. consumer insights: learn the key differences, when to use each, and how both support better business decisions.
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
What Are Some Best Practices for Conducting Mixed-Method Marketing Research?
Discover 5 best practices for mixed-method marketing research that combine qualitative and quantitative data for stronger insights.
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