Colin Wong

Principal Consultant at Insights Heroes

Colin possesses an extensive 17-year background in the insights domain, marked by a fervent commitment to technological advancements and panel innovations within market research. Over the course of his career, he has played a pivotal role in steering client-side organizations and research agencies towards the seamless integration of various state-of-the-art research technologies, while also streamlining operations through automation. Notably, Colin has spearheaded the establishment of two global market research conference series in the Asia Pacific region: Market Research in the Mobile World and Qualitative 360. In 2021, he embarked on the creation of the groundbreaking GreenBook Asia Pacific blog site, Focus on APAC, and contributed to the orchestration of the prestige IIEX APAC conference. His advisory positions with numerous prominent client-side companies in Asia, alongside his consultancy engagements with international brands, serve as a testament to his esteemed reputation as a trusted industry advisor and consultant.

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Focus on APAC

How AI Is Changing Research Workflows: An IIEX APAC Speaker’s Perspective

How is AI reshaping the researcher’s role? An IIEX APAC speaker shares how research is moving closer to decisions, impact, and real-time value.

January 30, 2026

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Focus on APAC

From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC

How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.

January 21, 2026

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Focus on APAC

7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC

How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.

January 16, 2026

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Focus on APAC

2026 Market Research Industry Predictions

The future of market research is shifting. Discover the six success factors that will separate winning firms in 2026 from 2025 trends.

January 7, 2026

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Focus on APAC

Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know

Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.

September 24, 2025

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Focus on APAC

Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025

Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.

February 12, 2025

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Focus on APAC

Unlocking Brand Differentiation Through Semiotics: Insights from Cherry Bergholdt

Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...

February 5, 2025

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Focus on APAC

Storytelling That Sticks: Insights from IIEX APAC Speaker Monika Karamchandani

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

January 29, 2025

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Focus on APAC

Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker

Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...

January 22, 2025

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