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Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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Private Equity, AI Agents, and the Future of Consumer Insights
The Prompt

Private Equity, AI Agents, and the Future of Consumer Insights

AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...

October 8, 2025

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Future of Insights in Latin America with Visa’s Paula Guarín

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Future of Insights in Latin America with Visa’s Paula Guarín

October 2, 2025

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Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
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Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...

October 1, 2025

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AI Without Integrity? The High Cost of Bad Data
The Prompt

AI Without Integrity? The High Cost of Bad Data

AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...

September 24, 2025

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Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

Artificial Intelligence and Machine Learning

Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market

September 18, 2025

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100 Conversations That Shaped the Future: The Exchange Milestone
Artificial Intelligence and Machine Learning

100 Conversations That Shaped the Future: The Exchange Milestone

Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...

September 17, 2025

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3 Shocking Things Happening in Research Tech Right Now
Artificial Intelligence and Machine Learning

3 Shocking Things Happening in Research Tech Right Now

AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...

September 11, 2025

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100 Episodes of The Exchange: The Conversations Shaping Market Research
The Prompt

100 Episodes of The Exchange: The Conversations Shaping Market Research

AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.

September 5, 2025

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Building Insights & Trust at SimpliSafe with Bethan Blakeley

Consumer Behavior

Building Insights & Trust at SimpliSafe with Bethan Blakeley

September 4, 2025

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