Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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Why Human Judgment Matters More Than Ever in the Age of AI
Artificial Intelligence and Machine Learning

Why Human Judgment Matters More Than Ever in the Age of AI

Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...

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Are You Ready for the AI Marketing Revolution?
The Prompt

Are You Ready for the AI Marketing Revolution?

With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...

Leadership, Innovation, and the AI Shift: What’s Next for the Industry
Artificial Intelligence and Machine Learning

Leadership, Innovation, and the AI Shift: What’s Next for the Industry

AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...

Why AI Still Needs Us (More Than We Think)
The Prompt

Why AI Still Needs Us (More Than We Think)

AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...

Rethinking Research: AI, Ethics, and the Human Factor
Artificial Intelligence and Machine Learning

Rethinking Research: AI, Ethics, and the Human Factor

From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...

Private Equity, AI Agents, and the Future of Consumer Insights
The Prompt

Private Equity, AI Agents, and the Future of Consumer Insights

AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...

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