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Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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From Bots to Breakthroughs: The New Playbook for Market Research

From Bots to Breakthroughs: The New Playbook for Market Research

Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...

Latest from Karen Lynch

CMB’s Morgan Williams on Qual Research, Ops, and AI

The Greenbook Podcast

CMB’s Morgan Williams on Qual Research, Ops, and AI

AI, Chaos, and the Next Phase of Innovation

AI, Chaos, and the Next Phase of Innovation

The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...

Feranmi Muraina on Curiosity, Clarity, and Leading Insights in the Age of AI

Future List Honorees

Feranmi Muraina on Curiosity, Clarity, and Leading Insights in the Age of AI

Future List Honoree Feranmi Muraina shares perspectives on AI, bias, leadership clarity, and the skills shaping the next generation of insights profes...

March 17, 2026

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Where Human Judgment Still Matters in AI Qual

Where Human Judgment Still Matters in AI Qual

AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.

March 16, 2026

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What Happens When AI Becomes the Baseline for Insights?

What Happens When AI Becomes the Baseline for Insights?

In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...

The Future of Market Research: Why Mixed-Method Insights Are Redefining Strategic Decision-Making

Research Methodologies

The Future of Market Research: Why Mixed-Method Insights Are Redefining Strategic Decision-Making

Explore how mixed-method market research blends qualitative depth and quantitative scale to drive smarter, future-ready business decisions.

March 9, 2026

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Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools

Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools

Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...

Nikki Quast of Microsoft on AI’s Future in Market Research

The Greenbook Podcast

Nikki Quast of Microsoft on AI’s Future in Market Research

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