Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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 Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
The Exchange

Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools

Does AI make professionals more valuable through speed or judgment? Explore AI’s impact on research ...

Latest from Karen Lynch

AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
The Prompt

AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More

AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.

Rachael Lynn on Leadership, Team Building, and the Future of Insights Operations
Future List Honorees

Rachael Lynn on Leadership, Team Building, and the Future of Insights Operations

2026 Future List Honoree Rachael Lynn discusses leadership, team building, and the evolving role of operations in market research.

The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes
Insights Industry News

The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes

A decision matrix to choose AI-only, Hybrid, or Human-only based on risk, stakes, and nuance.

 What Happens When Machines Start Making Our Decisions?
The Exchange

What Happens When Machines Start Making Our Decisions?

As AI moderation rises, emotional depth is questioned. Explore innovation, privacy shifts, and the f...

 When AI Takes the Wheel: The Future of Consumer Intelligence
The Exchange

When AI Takes the Wheel: The Future of Consumer Intelligence

As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...

Federico Adrogué: A 2026 Future List Honoree on AI, Blockchain, and MRX
Future List Honorees

Federico Adrogué: A 2026 Future List Honoree on AI, Blockchain, and MRX

2026 Future List Honoree Federico Adrogué, CEO of Bondum, shares how AI, blockchain, and fundamentals are shaping MRX.

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