Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

Karen Lynch serves in a multi-faceted leadership role at Greenbook as Editor-in-Chief, Chief Programming Officer, and Chief of Staff. In her editorial capacity, she drives Greenbook’s content and publication strategy and shapes the industry-wide discussions happening here on the Greenbook article ecosystem. Prior to Greenbook, Karen spent 30 years as a full-time qualitative researcher and published writer across mainstream magazines and popular anthologies. She leverages this deep research and storytelling background to lead conversations surrounding AI, insights, and market innovation.

Want to publish with us?

Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data

The Greenbook Podcast

Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data

Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.

Latest from Karen Lynch

How to Write a Great Case Study in the Insights and Analytics Industry
Research Methodologies

How to Write a Great Case Study in the Insights and Analytics Industry

3 min read

Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...

Making Behavioral Science Actionable with Melina Palmer of The Brainy Business
CEO Series

Making Behavioral Science Actionable with Melina Palmer of The Brainy Business

Melina Palmer shares how behavioral science can improve research, storytelling, leadership, decision...

 The $2 Billion Question Facing Market Research
The Exchange

The $2 Billion Question Facing Market Research

Is market research becoming AI infrastructure or acquisition bait? Explore industry deals, data frau...

 IIEX AI Recap: What’s Next for Research with Sarah Snudden

The Greenbook Podcast

IIEX AI Recap: What’s Next for Research with Sarah Snudden

Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.

More Data, Less Insight: AI's Value Problem
The Exchange

More Data, Less Insight: AI's Value Problem

What happens when AI adoption outpaces trust? The Exchange explores digital twins, AI commerce, synt...

Angelique Taylor of AddMaple on Asking Better Questions
CEO Series

Angelique Taylor of AddMaple on Asking Better Questions

AddMaple CEO Angelique Taylor shares how better questions, AI-powered data exploration and evidence-...

 Digital Twins, Synthetic Data, and the New Rules of Research
The Exchange

Digital Twins, Synthetic Data, and the New Rules of Research

Explore how AI agents, digital twins, and synthetic data are changing trust, decision-making, and th...

Rethinking Insights Impact with Nadine van Rooyen of WEX

The Greenbook Podcast

Rethinking Insights Impact with Nadine van Rooyen of WEX

Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

788 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

94 articles

author bio

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

49 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

23 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

20 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers