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Karen Lynch
Head of Content at Greenbook
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Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
How to Write a Great Case Study in the Insights and Analytics Industry
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
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