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Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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Leadership, Innovation, and the AI Shift: What’s Next for the Industry
Artificial Intelligence and Machine Learning

Leadership, Innovation, and the AI Shift: What’s Next for the Industry

AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...

November 5, 2025

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Why AI Still Needs Us (More Than We Think)
The Prompt

Why AI Still Needs Us (More Than We Think)

AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...

October 29, 2025

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Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk

Research Methodologies

Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk

October 28, 2025

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Rethinking Research: AI, Ethics, and the Human Factor
Artificial Intelligence and Machine Learning

Rethinking Research: AI, Ethics, and the Human Factor

From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...

October 24, 2025

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Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

The Prompt

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

October 16, 2025

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Private Equity, AI Agents, and the Future of Consumer Insights
The Prompt

Private Equity, AI Agents, and the Future of Consumer Insights

AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...

October 8, 2025

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Future of Insights in Latin America with Visa’s Paula Guarín

LATAM

Future of Insights in Latin America with Visa’s Paula Guarín

October 2, 2025

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Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
The Prompt

Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...

October 1, 2025

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AI Without Integrity? The High Cost of Bad Data
The Prompt

AI Without Integrity? The High Cost of Bad Data

AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...

September 24, 2025

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