Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

Want to publish with us?

Latest from Karen Lynch

 2025 Wrapped: The AI Moments That Actually Mattered
The Exchange

2025 Wrapped: The AI Moments That Actually Mattered

As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...

Why AI Is Forcing Market Research to Reinvent Itself
The Exchange

Why AI Is Forcing Market Research to Reinvent Itself

As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...

 Why AI in Market Research Is Here to Stay
The Exchange

Why AI in Market Research Is Here to Stay

From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...

Is Your Research Career AI-Proof? What You Need to Know Now
The Exchange

Is Your Research Career AI-Proof? What You Need to Know Now

Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...

How to Write a Great Case Study in the Insights and Analytics Industry
Research Methodologies

How to Write a Great Case Study in the Insights and Analytics Industry

Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

740 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

64 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

18 articles

author bio

Larry Friedman

Larry Friedman

17 articles

author bio

Z Johnson

Z Johnson

Consultant at MRXplorer

16 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers