Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

Karen Lynch serves in a multi-faceted leadership role at Greenbook as Editor-in-Chief, Chief Programming Officer, and Chief of Staff. In her editorial capacity, she drives Greenbook’s content and publication strategy and shapes the industry-wide discussions happening here on the Greenbook article ecosystem. Prior to Greenbook, Karen spent 30 years as a full-time qualitative researcher and published writer across mainstream magazines and popular anthologies. She leverages this deep research and storytelling background to lead conversations surrounding AI, insights, and market innovation.

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Datacy and Enlightn Win at the IIEX West 2026 Insight Innovation Competition
Greenbook Company News

Datacy and Enlightn Win at the IIEX West 2026 Insight Innovation Competition

Datacy won both the Experts' Choice and Audience Favorite Awards. Enlightn won the Industry Impact Award. All five finalists took on problems practiti...

Latest from Karen Lynch

Special Edition: Career Transitions in Insights with Karen Goldstein and Matt O’Mara

The Greenbook Podcast

Special Edition: Career Transitions in Insights with Karen Goldstein and Matt O’Mara

Karen Goldstein and Matt O’Mara discuss career transitions, executive hiring, experienced talent, and networking in the insights industry.

GreenBook 2022 Future List Spotlight: Gareth Bowden
Future List Honorees

GreenBook 2022 Future List Spotlight: Gareth Bowden

4 min read

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

 75% Want More AI. Only 23% Trust It.
The Exchange

75% Want More AI. Only 23% Trust It.

What does Salesforce's reported Listen Labs deal mean for market research? Explore AI tools, shoppin...

Our Tools Can Think Faster. That Doesn’t Mean We Should Think Less
The Exchange

Our Tools Can Think Faster. That Doesn’t Mean We Should Think Less

Who is accountable for AI-driven decisions? The Exchange explores human judgment, shopping agents, s...

Statistical Rigor in Social Insights with askpolly’s Erin Kelly
CEO Series

Statistical Rigor in Social Insights with askpolly’s Erin Kelly

askpolly CEO Erin Kelly discusses AI-powered social media research, unbiased consumer insights, and ...

AI Is Moving Faster Than Business Can Absorb It
The Exchange

AI Is Moving Faster Than Business Can Absorb It

Can businesses keep up with AI innovation? The Exchange explores adoption challenges, AI search, res...

Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data

The Greenbook Podcast

Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data

Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.

How to Write a Great Case Study in the Insights and Analytics Industry
Research Methodologies

How to Write a Great Case Study in the Insights and Analytics Industry

3 min read

Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...

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Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

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