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Latest from Karen Lynch
Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights
Future List Honoree Laura Gonzalez Quijano explores empathy, AI, and human-centered innovation in shaping the future of insights.
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
What Synthetic Research Can Do Now, and What It Still Can’t
Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
AI Agents Are Already Making Your Decisions For You
AI agents are reshaping work and shopping. Explore startups, OpenAI, and Salesforce racing to own ag...
Haley Kiernan on Navigating Ambiguity, Building Confidence, and Leading with Curiosity in Insights
Future List Honoree Haley Kiernan shares insights on navigating ambiguity, building confidence, and balancing AI with human judgment in MRX.
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