Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

Karen Lynch serves in a multi-faceted leadership role at Greenbook as Editor-in-Chief, Chief Programming Officer, and Chief of Staff. In her editorial capacity, she drives Greenbook’s content and publication strategy and shapes the industry-wide discussions happening here on the Greenbook article ecosystem. Prior to Greenbook, Karen spent 30 years as a full-time qualitative researcher and published writer across mainstream magazines and popular anthologies. She leverages this deep research and storytelling background to lead conversations surrounding AI, insights, and market innovation.

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Angelique Taylor of AddMaple on Asking Better Questions
CEO Series

Angelique Taylor of AddMaple on Asking Better Questions

AddMaple CEO Angelique Taylor shares how better questions, AI-powered data exploration and evidence-...

Latest from Karen Lynch

 Digital Twins, Synthetic Data, and the New Rules of Research
The Exchange

Digital Twins, Synthetic Data, and the New Rules of Research

Explore how AI agents, digital twins, and synthetic data are changing trust, decision-making, and th...

Rethinking Insights Impact with Nadine van Rooyen of WEX

The Greenbook Podcast

Rethinking Insights Impact with Nadine van Rooyen of WEX

Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.

Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honorees

Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry

Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.

 AI Is Changing Research. But Can We Still Trust the Data?
The Exchange

AI Is Changing Research. But Can We Still Trust the Data?

What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...

 The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange

The Real Signal Behind This Week's Biggest Insights Industry Deals

The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...

Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

The Greenbook Podcast

Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred

Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.

Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Insights Industry News

Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision

Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.

From Advisor to Decision-Maker: AI's Next Power Move
The Exchange

From Advisor to Decision-Maker: AI's Next Power Move

Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...

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