Karen Lynch

Karen Lynch

Head of Content at Greenbook

Karen grew up in the research industry. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

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AI's Real Impact on Work, Ethics, and Human Partnership
The Exchange

AI's Real Impact on Work, Ethics, and Human Partnership

Is AI a bubble or an internet-scale revolution? This episode explores investment signals, workforce ...

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Speed to Impact: The Only Metric That Matters Now
The Exchange

Speed to Impact: The Only Metric That Matters Now

From AI shopping agents to GRIT data timelines, this episode unpacks the signals shaping who wins as...

 The Inflection Point: AI Integration, Data Revolution, and What's Next
The Exchange

The Inflection Point: AI Integration, Data Revolution, and What's Next

Discover how AI, automation, and data platforms are transforming research, retail, and wellness into...

 2025 Wrapped: The AI Moments That Actually Mattered
The Exchange

2025 Wrapped: The AI Moments That Actually Mattered

As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...

Why AI Is Forcing Market Research to Reinvent Itself
The Exchange

Why AI Is Forcing Market Research to Reinvent Itself

As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...

 Why AI in Market Research Is Here to Stay
The Exchange

Why AI in Market Research Is Here to Stay

From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...

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