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Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
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Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Dive into the world of behavioral AI and unlock the potential of unused data. Gain valuable insights...
Explore the five pivotal behavioral forces for building psychological empathy in your insights agend...
Discover the secrets to successful implementation through 25 years of behavioral science research, a...
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
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