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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
January 19, 2024
Five Ways to Make Your Behavioral Science Marketing Research More Actionable
Discover the secrets to successful implementation through 25 years of behavioral science research, avoiding common pitfalls and gaining actionable insights.
Do you want to avoid unfruitful market research reports and insights that take you nowhere? If so, take a few minutes to dive into this video, “Five Ways to Make Your Behavioral Science Marketing Research More Actionable.”
This video guide highlights the lessons acquired over 25 years of conducting behavioral science research to show you how to circumnavigate the common pitfalls early in these projects that can keep you from uncovering new, smart, and actionable insights needed for successful implementation.
With five distinct strategies, from following a behavioral change model to walking side by side with your marketers, this video offers simple, practical steps to maximize your impact and make your research more actionable.
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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