Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: behavioral science
Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...
William Leach
Founder / Mindstate Group at Mindstate Group
Karen Lynch
Head of Content at Greenbook
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
Kristian Aloma
Founder and CEO at Threadline
Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter
AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...
Brent Snider
Managing Director of Global Business Development at Behaviorally
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Why Behavioral Researchers Are Needed Now More Than Ever
Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...
William Leach
Founder / Mindstate Group at Mindstate Group
AI Innovations, Kantar's Future & Market Research Advocacy
Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...
Nudging in Slow Motion
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
William Leach
Founder / Mindstate Group at Mindstate Group
AI-Driven Insights: Transforming Research, Leadership, and Value Creation
Explore AI-driven insights, behavioral research shifts, and leadership changes shaping market resear...
Why Healthcare Providers Need to Understand Attachment Styles (Part 2)
Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers.
Jana Rosewarne, PhD
Research Consultant at KJT
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Psychographic Profile: East Coast vs. West Coast Stereotypes
Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...
The Myth of Rationality in Consumer Behavior
Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...
Ruchira Jain
Founder and Director at Elevate Insights
Beyond Surface Insight: How Behavioral AI Uncovers New, Deep Behavioral Insights for Market Researchers
Explore how AI, LLMs, and NLP revolutionize market research. Uncover deep consumer insights and psyc...
Unveiling the Future of Insights Anchored in Behavioral Science
Discover the latest innovations in market research. Uncover the power of behavioral science in gaining deeper insights with new technologies and metho...
Crispin Beale
Group President at Behaviorally
The Difference Between Narrative and Story in Branding and Why You Should Care
Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...
Kristian Aloma
Founder and CEO at Threadline
Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior
Dive into the world of behavioral AI and unlock the potential of unused data. Gain valuable insights...
Partner Content
Decoding Effective Packaging Designs with the Power of Packaging
Discover the power of behavioral research to revolutionize packaging design and provide brands with data intelligence to excel in the purchase transac...
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
The 5 Behavioral Forces Used to Build Consumer Empathy
Explore the five pivotal behavioral forces for building psychological empathy in your insights agend...
Navigating the Intersection of AI’s Role in Modernizing Behavioral Science and Insights
Discover the intersection of AI and behavioral science and learn effective strategies for navigating this evolving field.
Crispin Beale
Group President at Behaviorally
Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights
Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings.
Melina Palmer
CEO & Podcast Host at The Brainy Business
Five Ways to Make Your Behavioral Science Marketing Research More Actionable
Discover the secrets to successful implementation through 25 years of behavioral science research, a...
Behavioral Science and UX and CX Research
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
2023 in Lists: Highlights and Must-Reads for Every Insights Professional
Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Karen Lynch
Head of Content at Greenbook
Behavioral Science and Brand Tracking (Part 4 of 6)
Explore the role of behavioral science in defining value and uncovering insights about people's thoughts and feelings towards our brand.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Why You Should Attend IIEX Behavior 2023 Conference
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
William Leach
Founder / Mindstate Group at Mindstate Group
Behavioral Science and Concept Testing (Part 3 of 6)
Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Depth Interviews (Part 2 of 6)
Explore the true value of behavioral science beyond answering complex questions about defining value and the role of sustainability in purchasing deci...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Segmentation (Part 1 of 6)
Discover the full potential and significance of Behavioral Science beyond defining value and sustainability impact on buying choices.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
The Four Human Insights Every Marketing Research Professional Must Know to Solve Any Business Challenge
In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marke...
William Leach
Founder / Mindstate Group at Mindstate Group
Stories to Be Told Will Elevate Your Innovation Practice
Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...
Kristian Aloma
Founder and CEO at Threadline
12 Behavioral Science Books Every Consumer Insights Professional Must Read
Discover the ultimate collection of top behavioral science books, essential for professionals in the insights industry.
Melina Palmer
CEO & Podcast Host at The Brainy Business
Using Behavioral Science to Create Effective Marketing Strategies: An Analogy of a Road Trip
As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on...
The New Frontier: Behavioral Science Datasets to Unlock eCommerce Sales
In today’s digital age, eCommerce has become a vital component of the global economy. With the advent of the internet, the eCommerce industry has trul...
Crispin Beale
Group President at Behaviorally
Kendall Rynders, Head of Consulting, 2023 Future List Spotlight
Editor’s Note: The following interview features a Greenbook Future List honoree, Kendall Rynders. The Greenbook Future List recognizes leadership, pro...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights from Psychology: Implicit Vocabulary
System 1. System 2. Implicit. Explicit. Attitudes. Decisions. These words are all the buzz in the market research industry as theories of the mind fro...
Julia Maier,
Xpert Solutions Product Manager at Aytm
Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO
For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How to Build Confidence in Innovative Research
Seven tips for presenting innovative research to your client.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Take a Risk with Disruptive Insights
Disrupt your understanding of consumer behavior by analyzing risk.
Seán McNally
Founder & Managing Director at Eris Strategy
Behaviorally Targeted Surveys: The Marketer’s Secret Weapon
Why should marketers be using behaviorally enhanced surveys?
Caroline Kim
Product Marketing Manager at DISQO
Market Research: The Science of People, Not Numbers
How can we do research that accepts human unpredictability?
Sam Salama
Associate Director at Basis
Interview with Alex Hunt and Crispin Beale of Behaviorally
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Behavioral Approach to Measuring Pack Effectiveness
What are the critical metrics that drive shopper choice?
Jason Bradbury
Vice President, Client Development at Behaviorally
What is Behavioral Science & Why Should You Care?
The Science of Design, a methodology rooted in Behavioral Science.
Shirin Oreizy
Founder & CEO at Next Step
Shane Skillen on the Power of Advertisement, Teamwork, and Family
Launch innovative tools that drive impact and ROI for global insights.
Rudly Raphael
CEO/Founder at Eyes4Research
Getting It Right with Hunter Thurman of Alpha-Diver
The model-based approach helps to understand drivers of human behavior.
Gregg Archibald
Managing Partner at Gen2 Advisors