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Healthcare Insights Edge
Exploring how research and analytics transform healthcare, pharma innovation, and patient-centered outcomes.
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
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Welcome to Healthcare Insights Edge, the hub for healthcare industry professionals in market research, insights and analytics. Our expert contributors share thought leadership, case studies and data driven strategies that are leading to better patient experiences, improved outcomes, more effective messaging, therapeutic innovations in pharma and medical device manufacture, and patient and provider engagement. Stay at the forefront of healthcare insights by subscribing to our channel.
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Greenbook
Editorial Team
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From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters
Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems.
Rudly Raphael
CEO/Founder at Eyes4Research
How Wellness Brands Are Winning the Medicine Cabinet
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
The Proxy: The Magic Bullet of Healthcare Market Research
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
April Leonard
Vice President of Operations at L&E Research
Burden-of-Illness Scales: Helping or Hurting?
Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Robism #3: “Maternity… Play Chess Not Checkers.”
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
Rob Klein
Founder & CEO at Klein & Partners
Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help
Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Can AI Emotion Analytics Enhance Personal Network Analytics?
AI Emotion Analytics reveals hidden patient needs by analyzing emotional cues within personal networks—offering deeper insights into rare disease jour...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
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