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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
April 23, 2024
Behavioral AI: Uncover Hidden Emotional Drivers of Consumer Behavior
Dive into the world of behavioral AI and unlock the potential of unused data. Gain valuable insights to drive smarter and more informed decisions with data.
In today's rapidly evolving business landscape, understanding your customers is more important than ever. Yet, a significant portion of business data remains untapped and unanalyzed, because it lies in the open-ends and other unstructured data that is collected, but never explored. In this video below, we explore the critical role Behavioral AI plays in unlocking deep insights from this unstructured data, and provide a basic framework to follow when you want to use Behavioral AI to uncover the hidden “whys’ inside your brand insights data.
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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