artificial intelligence
How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
Insights Operations, Enablement, and Harmonization
GRIT looks at insights “ensembles” and how they might be coordinated.
Nelson Whipple
GRIT Senior Research Director at Greenbook
ICC/Esomar Code: What Role Does It Play in Compliance and Transparency in the Age of AI Transformation?
How does the ICC/ESOMAR Code address AI in market research? Explore its role in transparency, accountability, and ethical practice.
Philippe Guilbert
Member, Professional Standards Committee at Esomar
Which Platforms Offer AI Solutions for Consumer Insights? A Practical Guide for Modern Researchers
5 min read
Discover top AI platforms for consumer insights and how to choose the right tools for research, CX, and analytics.
Ashley Shedlock
Content Producer at Greenbook
How to Make Your Company Easier to Find in AI Search
Learn how directories, case studies, reviews, and expert content help research companies gain visibility in AI-generated search results.
Ashley Shedlock
Content Producer at Greenbook
Three Traps to Avoid When Adopting AI for Insights
Explore how AI can become decision infrastructure for insights teams by preserving context, connecting research, and activating learning.
Monika Rogers
SVP, Growth at CMB
Making Behavioral Science Actionable with Melina Palmer of The Brainy Business
Melina Palmer shares how behavioral science can improve research, storytelling, leadership, decision...
The $2 Billion Question Facing Market Research
Is market research becoming AI infrastructure or acquisition bait? Explore industry deals, data frau...
How AI Is Changing Market Research in 2026: What Practitioners Need to Know
See how AI is changing market research, from AI-moderated interviews and synthetic respondents to faster analysis and always-on insights.
Ashley Shedlock
Content Producer at Greenbook
Applying Research Thinking to AI Adoption
How can businesses avoid failed AI projects? Start with the problem, not the technology, and apply disciplined market research thinking.
Andy Sweet
VP of Enterprise AI Solutions at AnswerRocket
Partner Content
The Lines around User and Market Research Are Blurring, so What Happens Next?
How are research roles changing? Explore how AI, rising demand, and earlier involvement are reshaping market and user research.
Louise Jones
Senior Brand Manager at Maze
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Value Frontier Is Moving: What Two Years of Listening Has Taught Me
How is AI changing the value of insights? Nearly 90 conversations reveal a shift from producing research to influencing decisions.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Research & Insights Services: Agents Are Coming
Although Rare Today, the Biggest Spenders Believe Agentic Purchases Will Dominate
Nelson Whipple
GRIT Senior Research Director at Greenbook
How AI Is Reshaping Health and Life Sciences Research
Explore AI in health and life sciences research, from knowledge retrieval and AI personas to trusted...
The Flywheel Part 2: The Demand Side Just Changed
How is AI changing research supplier discovery? Explore why evidence and visibility now determine whether a growth flywheel can compound.
Insight Innovation Ventures
More Data, Less Insight: AI's Value Problem
What happens when AI adoption outpaces trust? The Exchange explores digital twins, AI commerce, synt...
Partner Content
What Actually Sells a Sneaker Collab
What drives sneaker purchases? AI-moderated research finds design and wearability matter more than celebrity collaborations.
Meera Sawkar
Research Impact Lead at Conveo
Are We Cleaning Too Much? The Missing Signals in Post-Survey Review
How can AI improve survey data cleaning? Learn how richer fieldwork signals can reduce false positives and increase confidence.
Karine Pepin
Co-Founder at The Research Heads
Angelique Taylor of AddMaple on Asking Better Questions
AddMaple CEO Angelique Taylor shares how better questions, AI-powered data exploration and evidence-...
Partner Content
How To Build Your Research Team of the Future
As AI automates research tasks, learn why insights teams must own decisions and outcomes to remain valuable to the C-suite.
Jordan Harper
Principle AI Thought Leader at Qualtrics
The Flywheel Part 1: What Actually Compounds in the Insights Industry
What creates a durable AI advantage? Explore why insights companies need more than proprietary data to build a true flywheel.
Insight Innovation Ventures
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
Ed Keller
Executive Director at Market Research Institute International (MRII)
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Editor-in-Chief at Greenbook
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Morgan Williams on Curiosity, Adaptability, and Keeping Insights Human
Future List Honoree Morgan Williams shares why curiosity, adaptability, and human creativity matter in an increasingly AI-driven insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
How to Land a Job in Market Research and Insights: Lessons from Top Search Consultants
5 min read
Matt O'Mara and Joanna Byerley share career lessons on AI, hiring, networking, and adapting to the future of insights.
Ashley Shedlock
Content Producer at Greenbook
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
7 min read
Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
Why Most AI-Powered Research Stops at Surface-Level Themes — And What Behavioral AI Can Do Instead
Discover how AI agents are changing the path to purchase, challenging measurement standards, and reshaping consumer insights.
William Leach
Founder / Mindstate Group at Mindstate Group
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors