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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: artificial intelligence
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Rethinking Research: AI, Ethics, and the Human Factor
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Ruth Stanat
CEO at SIS International Research
How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Thomas Zoëga Ramsøy
Ph.D. Founder & CEO at Neurons
Karen Lynch
Head of Content at Greenbook
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Partner Content
AI Is Transforming Insights: Where Are We Today and Are We Going?
The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.
Florian Hendrickx
CGO at Conveo
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
Private Equity, AI Agents, and the Future of Consumer Insights
AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...
How Wellness Brands Are Winning the Medicine Cabinet
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
Unmasking Fraud as the Scariest AI Trend in Market Research
AI fraud is distorting research data for over a third of businesses. Discover its impact and strategies to protect your insights from risk.
Lisa Ricard
Senior Account Manager at Communities Research, NA Ipsos
Karen Lynch
Head of Content at Greenbook
Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène
CEO & Founder at Stravito
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director at Qualtrics Edge
Why Are Researchers Losing Their Voice When They Are Needed More Than Ever Before?
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
Adam Stanley-Smith
CEO at Meaningful
Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Kristian Aloma
Founder and CEO at Threadline
What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
3 Shocking Things Happening in Research Tech Right Now
AI is solving and creating data challenges. Discover how research tech swings, breakthrough tools, a...
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Mind the Gap: Why Today’s Insights Pros Must Speak the C-Suite Language
AI and digital skills matter, but senior leaders say business fluency, storytelling, and financial literacy are the real keys to driving impact.
Ed Keller
Executive Director at Market Research Institute International (MRII)
100 Episodes of The Exchange: The Conversations Shaping Market Research
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Head of Content at Greenbook
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
Artificial Intelligence and Machine Learning
From Community to Clarity: ConvoTrack’s Approach to Insights
Karen Lynch
Head of Content at Greenbook
Top Tips to Get Maximum Impact From Data Visualization
Data is powerful when understood. Learn top tips to create visualizations that spark curiosity, drive action, and elevate your research team’s impact.
Torbjörn Andersson
Managing Director for Market Research at Forsta
AI vs Human Research: The Shocking Results That Changed Everything
Synthetic research is disrupting traditional methods with faster, cheaper results—but does the sourc...
A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
AI Agents Are Changing Procurement—Here’s How to Stay Competitive
AI is reshaping procurement at companies like P&G and Coca-Cola. Learn how LLMs are transforming bus...
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Karen Lynch
Head of Content at Greenbook