Archive: artificial intelligence
Follow the Spark: Why San Antonio Is The Place for Qual in February
At QRCA San Antonio, gain practical skills, peer insight, and new ideas to return to your work with clarity and renewed momentum.
Kristin Marino
Chair 2026 Conference at QRCA
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
From Research to Business Partner: Isla Yu of Cathay Pacific at IIEX APAC
How should insights teams evolve in an AI-driven world? IIEX APAC speaker Isla Yu of Cathay Pacific shares lessons on agility, AI, and impact.
Colin Wong
Principal Consultant at Insights Heroes
Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
Brian Fowler
Senior Executive Director at Insights Career Network
Partner Content
When Better Models Meet Better Data, Insights Finally Becomes Actionable
Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.
Brent Snider
Managing Director of Global Business Development at Behaviorally
AI and the Future of Human-Centric Brands
The future of branding isn’t faster AI, but wiser AI. Behavioral AI helps brands lead with empathy, emotion, and human understanding.
William Leach
Founder / Mindstate Group at Mindstate Group
What To Expect In 2026
What will insights look like in 2026? Ester Marchetti examines real-time insight, dynamic personas, ethical AI, and expanding influence.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
From Data Silos to AI Strategy: Andy Frawley of Data Axle
Data Axle CEO Andy Frawley joins Leonard Murphy to discuss identity, data quality, AI governance, an...
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
Partner Content
The Past, The Present & The Possible of AI in Insights
From cheaper and faster research to a human insights AI ecosystem
Niels Schillewaert
Head of Research and Methodologies
Why AI in Market Research Is Here to Stay
From digital twins to AI-led qual, market research is transforming fast. This episode cuts through h...
2026 Market Research Industry Predictions
The future of market research is shifting. Discover the six success factors that will separate winning firms in 2026 from 2025 trends.
Colin Wong
Principal Consultant at Insights Heroes
Building Evergreen Insights: Hey Marvin’s Vision for the Future of Research
CEO Prayag Narula shares how AI is transforming research into a strategic, organization-wide asset—a...
Reimagining Product Testing with AI & Synthetic Data
Explore AI and next-gen tools transforming product and concept testing. See live demos and learn how teams move faster from ideas to evidence.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Rethinking “Search” in the Era of Generative AI
Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.
The Real-World Role of Focus Groups in Modern Marketing
Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
An AI Fillip to Workplace Wellness and Engagement
Personalized AI insights help organizations prevent burnout, improve engagement, and build trust through human-centered workplace wellness.
Purvi Mathur
Global Head - Culture, Diversity & Leadership Development at Mastek Ltd
Synthetic Data & Augmented Sample: A Practical Guide for Modern Research
Synthetic data explained: how researchers use augmented sample to boost power, protect privacy, and move faster.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Overcoming Barriers to AI Adoption in Business
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
Ruth Stanat
CEO at SIS International Research
An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.
Michael Howard
Head of Marketing at Infotools
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Our Identities Shape Our Insights, and AI Could Be the Great Multiplier
Based on nearly 480 professionals, ICN Census 2025 captures how diversity, AI skills, and shifting roles define the modern insights workforce.
Karen Lynch
Head of Content at Greenbook
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
AI Won’t Replace Qual Researchers, But It Will Change Everything About the Job
Discover how AI accelerates qual interviews and analysis, why teams still need human insight, and how researcher roles will evolve next.
Junu Yang
CEO at Usercall
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing & Growth at Conveo
AI is an Opportunity. The Problem is IA—Insight Atrophy
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
James Forr
Head of Insights at Olson Zaltman
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
Sam Killip
VP of Insights at Attest
Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
To stay consumer-centric, research must go past data points and blend virtual and in-person methods to understand lived experiences.
Emily Trentacosta
Vice President, Strategy and Insights at AMC Global
Partner Content
From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.
Emily Kavanagh
Marketing & Growth at Conveo
The Emerging Behavioral Blueprint of Gen Alpha
Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...
Ethel Klein
VP of Customer Success at Behaviorally
Online vs. In-Person Focus Groups: Which Delivers the Best Value for Your Research?
Compare online and in-person focus group costs, trade-offs, and ROI. Learn when each delivers better insights—and how to maximize value in both format...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The 3Fs of AI Moderated Interviews: A Framework for Good Questions
Explore the evolution of AI-moderated interviews with Quick Qual. Discover how these solutions enhance consumer insights while saving time and costs.
Adam Stanley-Smith
CEO at Meaningful
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Strategic & Financial Implications for Market Leaders
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
Brand Side Roles and Teams – A View of Today and What Is Ahead?
AI is blurring lines between researchers and analysts. GRIT reveals analysts driving AI adoption while researchers uphold methodology and quality.
Alain Briancon, PhD.
Vice President of Research & Data Science Research Sciences at Dynata
Partner Content
Stop Waiting for Your Research to Be Found and Start Sharing Insight Stories
Insights fail when unseen. Enlyta’s AI transforms complex data into compelling stories that boost engagement and elevate research visibility.
Luke Brook
Global Product Marketing Manager at Hall & Partners
The Learning Professional: Redefining the Architecture of Human Intelligence
AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.
Dushyant Gupta
Chief Operating Officer at Borderless Access
Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research
Even great moderators carry bias. Discover how phrasing and group dynamics quietly steer conversations and influence research outcomes.
Hanna Krazhan
Chief Commercial Officer at Yasna
Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights
Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.
Mary Lois Smith
VP, Market Research at Suzy
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
Innovation Isn’t About Being First, It’s About Removing Friction
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions
Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.
Andrew Reid
CEO and Founder at Rival Group