artificial intelligence
Partner Content
How To Build Your Research Team of the Future
As AI automates research tasks, learn why insights teams must own decisions and outcomes to remain valuable to the C-suite.
Jordan Harper
Principle AI Thought Leader at Qualtrics
The Flywheel Part 1: What Actually Compounds in the Insights Industry
What creates a durable AI advantage? Explore why insights companies need more than proprietary data to build a true flywheel.
Insight Innovation Ventures
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
Ed Keller
Executive Director at Market Research Institute International (MRII)
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Editor-in-Chief at Greenbook
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Morgan Williams on Curiosity, Adaptability, and Keeping Insights Human
Future List Honoree Morgan Williams shares why curiosity, adaptability, and human creativity matter in an increasingly AI-driven insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
How to Land a Job in Market Research and Insights: Lessons from Top Search Consultants
5 min read
Matt O'Mara and Joanna Byerley share career lessons on AI, hiring, networking, and adapting to the future of insights.
Ashley Shedlock
Content Producer at Greenbook
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
7 min read
Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
Why Most AI-Powered Research Stops at Surface-Level Themes — And What Behavioral AI Can Do Instead
Discover how AI agents are changing the path to purchase, challenging measurement standards, and reshaping consumer insights.
William Leach
Founder / Mindstate Group at Mindstate Group
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
Karen Lynch
Editor-in-Chief at Greenbook
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Editor-in-Chief at Greenbook
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
6 min read
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...
Karen Lynch
Editor-in-Chief at Greenbook
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Is Your Insights Team Ready for Agentic Marketing?
5 min read
Learn how AI is transforming insights teams with connected tech stacks, real-time intelligence, and human quality control.
Peter Aschomeit
CEO at quantilope
The New Innovation Bottleneck: Choosing What to Back in the Age of Gen AI
4 min read
Learn how AI helps brands prioritize ideas, identify the best opportunities, and make smarter innovation decisions.
Kim Malcolm
VP, Product Solutions at Zappi
Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights
4 min read
Future List Honoree Jennifer Warren shares insights on curiosity, leadership, AI, and the evolving role of human-centered research.
Karen Lynch
Editor-in-Chief at Greenbook
How to Get Real Insights from Synthetic Personas
6 min read
Learn when to use synthetic personas, how to validate AI-generated insights, and where human research remains essential.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
6 min read
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
How to Trust AI in Research Without Trusting It Too Much
7 min read
Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
Ashley Shedlock
Content Producer at Greenbook
Tucker Mitchell on Curiosity, Consumer Connection, and Leading with Insight
7 min read
Future List Honoree Tucker Mitchell shares perspectives on consumer insights, innovation, leadership, and balancing AI with human connection.
Karen Lynch
Editor-in-Chief at Greenbook
Future Trends Emerging in Mixed-Method Marketing Research
7 min read
Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
Ashley Shedlock
Content Producer at Greenbook
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Beyond Engagement Metrics: How Market Researchers Can Measure Trust in AI-Generated Insights
7 min read
Learn how market researchers can measure trust in AI-generated insights through validation, adoption, confidence, and governance metrics.
Ashley Shedlock
Content Producer at Greenbook
Why Your Insights Team Already Has the Answers (And Can't Find Them)
5 min read
Discover how AI-powered knowledge management helps research teams unlock existing insights and drive better business decisions.
Daniel Graff-Radford
CEO at Discuss
Partner Content
Why the Model Behind Your Synthetic Research Tool Matters
4 min read
Learn how to evaluate synthetic research tools and build confidence in AI-generated data for better business decisions.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics