artificial intelligence
75% Want More AI. Only 23% Trust It.
What does Salesforce's reported Listen Labs deal mean for market research? Explore AI tools, shoppin...
Partner Content
Beyond Dashboards: Why AI Agents Are Changing Social Intelligence Workflows
How can AI agents improve social listening? Discover how automated multi-brand analysis delivers faster insights and better business decisions.
Jade Becerra Arita
Marketing Manager LATAM at YouScan
Researching Gen Alpha Series
How should researchers study Gen Alpha? Discover why flexible, expressive methods can reveal more than adult-designed research.
Jaime Solórzano
Head of Insights at Q2Q Global
The Greenbook Podcast
Human Signals in the AI Era with Andrew Au of Intercept
Andrew Au of Intercept explores human data, synthetic audiences, agentic AI and the future of B2B marketing in an AI-driven world.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What AI Still Can’t Touch: Where Researcher Value Concentrates Now
Explore where human judgment matters most in AI-assisted market research, from consumer experiences to strategic decisions and accountability.
Ashley Shedlock
Content Producer at Greenbook
The Flywheel Part 3: The Diligence Framework
What makes an AI flywheel claim credible? Explore the due diligence questions investors, acquirers, and research leaders should ask.
Insight Innovation Ventures
Our Tools Can Think Faster. That Doesn’t Mean We Should Think Less
Who is accountable for AI-driven decisions? The Exchange explores human judgment, shopping agents, s...
The Governance Gap: Is Trust in AI Outpacing the Evidence?
Explore why AI confidence can outpace validation and how research teams can strengthen oversight, accountability, and trust in AI outputs.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
A Maturity Model for the Research Team of the Future
How mature is your research team? Discover how Qualtrics' maturity model evaluates technology, competency, and culture to drive impact.
Jordan Harper
Principal AI Thought Leader at Qualtrics
Playing The Long Game
What makes a great strategic seller in market research? Discover why customer knowledge, market expertise, and trust matter most.
Heather Prekop
Strategic Advisor at Latana
Synthetic Research: When Are Findings Decision-Ready?
Learn how researchers validate synthetic findings, test their limits, and determine when results can support business decisions.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Beyond Distinctiveness: Building Meaning Through a System of Brand Assets
How do distinctive brand assets shape perception? Explore findings from 100 AI-moderated interviews across five QSR brands.
Dominic Michaelides
Insights Lead at Conveo
Statistical Rigor in Social Insights with askpolly’s Erin Kelly
askpolly CEO Erin Kelly discusses AI-powered social media research, unbiased consumer insights, and ...
AI Is Moving Faster Than Business Can Absorb It
Can businesses keep up with AI innovation? The Exchange explores adoption challenges, AI search, res...
The Tech Stack Is Changing. Build Your Career Stack.
What skills will insights professionals need in the age of AI? Explore career lessons from nearly 90 Insights & Innovators podcast episodes.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Beyond Synthetic Consumers: Building a Human + AI Model for Better Brand Decisions
When should brands use synthetic consumers? Explore how human research improves AI simulations, validation, and decision-making.
Ruchira Jain
Founder and Director at Elevate Insights
The Three Biases That Slip Through Most Market Research.
Learn how to design shopper research that tests behavioral cues like social proof, scarcity, and authority instead of relying on surveys.
William Leach
Founder / Mindstate Group at Mindstate Group
How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
Insights Operations, Enablement, and Harmonization
GRIT looks at insights “ensembles” and how they might be coordinated.
Nelson Whipple
GRIT Senior Research Director at Greenbook
ICC/Esomar Code: What Role Does It Play in Compliance and Transparency in the Age of AI Transformation?
How does the ICC/ESOMAR Code address AI in market research? Explore its role in transparency, accountability, and ethical practice.
Philippe Guilbert
Member, Professional Standards Committee at Esomar
Which Platforms Offer AI Solutions for Consumer Insights? A Practical Guide for Modern Researchers
5 min read
Discover top AI platforms for consumer insights and how to choose the right tools for research, CX, and analytics.
Ashley Shedlock
Content Producer at Greenbook
How to Make Your Company Easier to Find in AI Search
Learn how directories, case studies, reviews, and expert content help research companies gain visibility in AI-generated search results.
Ashley Shedlock
Content Producer at Greenbook
Three Traps to Avoid When Adopting AI for Insights
Explore how AI can become decision infrastructure for insights teams by preserving context, connecting research, and activating learning.
Monika Rogers
SVP, Growth at CMB
Making Behavioral Science Actionable with Melina Palmer of The Brainy Business
Melina Palmer shares how behavioral science can improve research, storytelling, leadership, decision...
The $2 Billion Question Facing Market Research
Is market research becoming AI infrastructure or acquisition bait? Explore industry deals, data frau...
How AI Is Changing Market Research in 2026: What Practitioners Need to Know
See how AI is changing market research, from AI-moderated interviews and synthetic respondents to faster analysis and always-on insights.
Ashley Shedlock
Content Producer at Greenbook
Applying Research Thinking to AI Adoption
How can businesses avoid failed AI projects? Start with the problem, not the technology, and apply disciplined market research thinking.
Andy Sweet
VP of Enterprise AI Solutions at AnswerRocket
Partner Content
The Lines around User and Market Research Are Blurring, so What Happens Next?
How are research roles changing? Explore how AI, rising demand, and earlier involvement are reshaping market and user research.
Louise Jones
Senior Brand Manager at Maze
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Value Frontier Is Moving: What Two Years of Listening Has Taught Me
How is AI changing the value of insights? Nearly 90 conversations reveal a shift from producing research to influencing decisions.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How AI Is Reshaping Health and Life Sciences Research
Explore AI in health and life sciences research, from knowledge retrieval and AI personas to trusted...
Research & Insights Services: Agents Are Coming
Although Rare Today, the Biggest Spenders Believe Agentic Purchases Will Dominate
Nelson Whipple
GRIT Senior Research Director at Greenbook
The Flywheel Part 2: The Demand Side Just Changed
How is AI changing research supplier discovery? Explore why evidence and visibility now determine whether a growth flywheel can compound.
Insight Innovation Ventures
More Data, Less Insight: AI's Value Problem
What happens when AI adoption outpaces trust? The Exchange explores digital twins, AI commerce, synt...
Partner Content
What Actually Sells a Sneaker Collab
What drives sneaker purchases? AI-moderated research finds design and wearability matter more than celebrity collaborations.
Meera Sawkar
Research Impact Lead at Conveo
Are We Cleaning Too Much? The Missing Signals in Post-Survey Review
How can AI improve survey data cleaning? Learn how richer fieldwork signals can reduce false positives and increase confidence.
Karine Pepin
Co-Founder at The Research Heads
Angelique Taylor of AddMaple on Asking Better Questions
AddMaple CEO Angelique Taylor shares how better questions, AI-powered data exploration and evidence-...
Partner Content
How To Build Your Research Team of the Future
As AI automates research tasks, learn why insights teams must own decisions and outcomes to remain valuable to the C-suite.
Jordan Harper
Principal AI Thought Leader at Qualtrics
The Flywheel Part 1: What Actually Compounds in the Insights Industry
What creates a durable AI advantage? Explore why insights companies need more than proprietary data to build a true flywheel.
Insight Innovation Ventures
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.
Karen Lynch
Editor-in-Chief at Greenbook
How to Build the Insight Edge with Vivek Banerji
Better insights start with the right problem. Learn how empathy, uncertainty, and human judgment help researchers get more from AI.
Ed Keller
Executive Director at Market Research Institute International (MRII)
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
The Real Signal Behind This Week's Biggest Insights Industry Deals
The Exchange Episode 143 explores AI agents, synthetic research, ad verification, and the forces res...
Hello Human, Are You There? The Authenticity Advantage
What makes research trustworthy in the age of AI? Explore the role of provenance, authenticity, and verified human voices.
Vinay Ahuja
VP of Analytics & Insights at P&G Europe
How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing