Archive: artificial intelligence
Our Identities Shape Our Insights, and AI Could Be the Great Multiplier
Based on nearly 480 professionals, ICN Census 2025 captures how diversity, AI skills, and shifting roles define the modern insights workforce.
Karen Lynch
Head of Content at Greenbook
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
AI Won’t Replace Qual Researchers, But It Will Change Everything About the Job
Discover how AI accelerates qual interviews and analysis, why teams still need human insight, and how researcher roles will evolve next.
Junu Yang
CEO at Usercall
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing Consultant at Conveo
AI is an Opportunity. The Problem is IA—Insight Atrophy
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
James Forr
Head of Insights at Olson Zaltman
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
Sam Killip
VP of Insights at Attest
Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
To stay consumer-centric, research must go past data points and blend virtual and in-person methods to understand lived experiences.
Emily Trentacosta
Vice President, Strategy and Insights at AMC Global
Partner Content
From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.
Emily Kavanagh
Marketing Consultant at Conveo
The Emerging Behavioral Blueprint of Gen Alpha
Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...
Ethel Klein
VP of Customer Success at Behaviorally
Online vs. In-Person Focus Groups: Which Delivers the Best Value for Your Research?
Compare online and in-person focus group costs, trade-offs, and ROI. Learn when each delivers better insights—and how to maximize value in both format...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance
Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.
Laeeq Khan
Associate Professor at Ohio University
The Research and AI Trends You Need to Watch!
The research industry hits a turning point. AI adoption, data ownership shifts, and McKinsey’s two-y...
The 3Fs of AI Moderated Interviews: A Framework for Good Questions
Explore the evolution of AI-moderated interviews with Quick Qual. Discover how these solutions enhance consumer insights while saving time and costs.
Adam Stanley-Smith
CEO at Meaningful
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Turning Data into Decisions: A Day in the Life of an Insights Leader
Behaviorally’s AI-powered testing tools turn data into actionable guidance, helping brands convert shopper behavior into winning purchase moments.
Katie O’Connor
Senior Vice President of Key Accounts, UK at Behaviorally
Brand Side Roles and Teams – A View of Today and What Is Ahead?
AI is blurring lines between researchers and analysts. GRIT reveals analysts driving AI adoption while researchers uphold methodology and quality.
Alain Briancon, PhD.
Vice President of Research & Data Science Research Sciences at Dynata
Partner Content
Stop Waiting for Your Research to Be Found and Start Sharing Insight Stories
Insights fail when unseen. Enlyta’s AI transforms complex data into compelling stories that boost engagement and elevate research visibility.
Luke Brook
Global Product Marketing Manager at Hall & Partners
The Learning Professional: Redefining the Architecture of Human Intelligence
AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.
Dushyant Gupta
Chief Operating Officer at Borderless Access
Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research
Even great moderators carry bias. Discover how phrasing and group dynamics quietly steer conversations and influence research outcomes.
Hanna Krazhan
Chief Commercial Officer at Yasna
Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights
Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.
Mary Lois Smith
VP, Market Research at Suzy
Strategic & Financial Implications for Market Leaders
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
Innovation Isn’t About Being First, It’s About Removing Friction
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions
Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.
Andrew Reid
CEO and Founder at Rival Group
From Efficiency to Empathy: Reclaiming What Makes Insights Strategic
The GRIT Report reveals shrinking budgets and rising pressure. Insights leaders must balance AI efficiency with empathy to stay connected and relevant...
Aneesh Dhawan
Co-founder & CEO at Knit
Empowerment Isn’t a Tool. It’s a Partnership.
The DIY boom gave research speed but not clarity. Learn how aytm helps brands blend technology with expertise for smarter, strategy-driven insights.
Stephanie Vance
VP, Customer Experience & Research Strategy at aytm
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
Emily Kavanagh
Marketing Consultant at Conveo
Man vs. Machine? Not Quite: At IIEX.AI, the Future Looks More Like Man and Machine
From Conveo to Mercedes-Benz, IIEX.AI revealed how humans and AI are learning to collaborate — transforming insights, workflows, and the workplace.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Inside Morning Consult: AI and the Future of Insights
Morning Consult CEO Michael Ramlet joins Lenny Murphy to unpack real-time data, AI, and synthetic in...
The Value of Time in Research: How AI Shifts the Equation
The real ROI of research is insights per minute. AI-driven qual, quant, and synthetic data boost efficiency and elevate decision impact.
Jason Talwar
Principal VP, Methods & Innovation at NewtonX
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why AI Still Needs Us (More Than We Think)
AI advances rapidly, yet adoption lags. Karen & Lenny reveal why human culture, not tech limits, def...
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Rethinking Research: AI, Ethics, and the Human Factor
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
AI for Insights Professionals: Redefining the Human Edge
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Ruth Stanat
CEO at SIS International Research
Partner Content
The Next UX Game Changer? Embracing AI Without Leaving Your Customers Behind.
AI speeds up insights, but real value comes from blending data with authentic customer voices to guide smarter, customer-driven innovation.
Kimberly Bastoni
Chief Revenue Officer at Alida
How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Thomas Zoëga Ramsøy
Ph.D. Founder & CEO at Neurons