artificial intelligence
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Karen Lynch
Chief Programming Officer at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Chief Programming Officer at Greenbook
From Advisor to Decision-Maker: AI's Next Power Move
Explore how AI is shifting from advisor to decision-maker across qualitative research, marketing mea...
Morgan Williams on Curiosity, Adaptability, and Keeping Insights Human
Future List Honoree Morgan Williams shares why curiosity, adaptability, and human creativity matter in an increasingly AI-driven insights industry.
Karen Lynch
Chief Programming Officer at Greenbook
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Who Owns the Data Behind the AI Boom in Market Research?
Who owns the data powering AI research? Explore funding, data ownership, AI interviews, guardrails, ...
How to Land a Job in Market Research and Insights: Lessons from Top Search Consultants
5 min read
Matt O'Mara and Joanna Byerley share career lessons on AI, hiring, networking, and adapting to the future of insights.
Ashley Shedlock
Content Producer at Greenbook
Synthetic Respondents Explained: What They Are, How They Work, and When to Trust Them
7 min read
Synthetic respondents use AI to simulate survey participants. Learn how they work, when they're accurate, and when real respondents are still essentia...
Ashley Shedlock
Content Producer at Greenbook
Why Most AI-Powered Research Stops at Surface-Level Themes — And What Behavioral AI Can Do Instead
Discover how AI agents are changing the path to purchase, challenging measurement standards, and reshaping consumer insights.
William Leach
Founder / Mindstate Group at Mindstate Group
From Automation to Augmentation: How AI Can Help Researchers Think, Feel, and Decide Better
Explore how cognitive offloading and augmented intelligence are changing market research, creativity, empathy, and decision-making.
Manuel Garcia-Garcia
Global Lead Science Activation, Research and Strategy at Ipsos
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
How Insights Drive Disruption with Vineet Mehra, Chime’s Chief Growth and Marketing Officer
Discover what the C-Suite wants from insights teams as Mehra discusses Chime's growth, career lessons, and AI's impact on research.
Ed Keller
Executive Director at Market Research Institute International (MRII)
How Influencer Platforms in Southeast Asia Are Rewriting Audience Intelligence
Discover how AI-powered influencer platforms are transforming consumer insights and social commerce across Southeast Asia.
Shammi Thakur
Research Director at MarkNtel Advisors
Partner Content
Five Questions To Ask When Choosing Your Synthetic Research Partner
Learn how to evaluate synthetic research tools with 5 key questions on data generation, model validation, and human insight.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
Karen Lynch
Chief Programming Officer at Greenbook
The Synthetic Respondent Problem Nobody's Talking About
Explore the research industry's trust crisis, from measurement standards and MRC accreditation to AI...
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
The Human in the Room: Why Multilingual Research Needs More Than a Good Translation
7 min read
Discover why multilingual research requires expert bilingual moderators, translation review, and early language planning.
Jill Bishop
Founder & CEO at Multilingual Connections
Karen Lynch
Chief Programming Officer at Greenbook
The Quiet Shift Reshaping Market Research
Discover how AI is reshaping market research through workflow automation, sampling, and responsible ...
The Future of Market Research: 13 AI and Insights Innovations to Watch
Explore 13 emerging AI and market research technologies transforming insights, automation, synthetic...
Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
6 min read
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...
Karen Lynch
Chief Programming Officer at Greenbook
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Is Your Insights Team Ready for Agentic Marketing?
5 min read
Learn how AI is transforming insights teams with connected tech stacks, real-time intelligence, and human quality control.
Peter Aschomeit
CEO at quantilope
The New Innovation Bottleneck: Choosing What to Back in the Age of Gen AI
4 min read
Learn how AI helps brands prioritize ideas, identify the best opportunities, and make smarter innovation decisions.
Kim Malcolm
VP, Product Solutions at Zappi
Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights
4 min read
Future List Honoree Jennifer Warren shares insights on curiosity, leadership, AI, and the evolving role of human-centered research.
Karen Lynch
Chief Programming Officer at Greenbook
How to Get Real Insights from Synthetic Personas
6 min read
Learn when to use synthetic personas, how to validate AI-generated insights, and where human research remains essential.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
6 min read
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
How to Trust AI in Research Without Trusting It Too Much
7 min read
Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
Ashley Shedlock
Content Producer at Greenbook
Tucker Mitchell on Curiosity, Consumer Connection, and Leading with Insight
7 min read
Future List Honoree Tucker Mitchell shares perspectives on consumer insights, innovation, leadership, and balancing AI with human connection.
Karen Lynch
Chief Programming Officer at Greenbook
Future Trends Emerging in Mixed-Method Marketing Research
7 min read
Explore the future of mixed-method marketing research, including AI, synthetic data, continuous insights, and evolving research workflows.
Ashley Shedlock
Content Producer at Greenbook
Fixing Sample Quality: Adrien Vermeirsch on Fraud, Profiling, and the Future of Human Data
Enlightn CEO Adrien Vermeirsch discusses sample quality, respondent fraud, AI-moderated research, an...
Beyond Engagement Metrics: How Market Researchers Can Measure Trust in AI-Generated Insights
7 min read
Learn how market researchers can measure trust in AI-generated insights through validation, adoption, confidence, and governance metrics.
Ashley Shedlock
Content Producer at Greenbook
Why Your Insights Team Already Has the Answers (And Can't Find Them)
5 min read
Discover how AI-powered knowledge management helps research teams unlock existing insights and drive better business decisions.
Daniel Graff-Radford
CEO at Discuss
Partner Content
Why the Model Behind Your Synthetic Research Tool Matters
4 min read
Learn how to evaluate synthetic research tools and build confidence in AI-generated data for better business decisions.
Derrick McLean, PhD
Product Scientist, Edge COE at Qualtrics
Know Your Dealer: Where is Your Speed Coming From?
5 min read
Learn why trusted AI insights require structured data, human verification, and research rigor, not just faster dashboards.
Stefanie Francis
Founder & CEO at Hootology
Karen Lynch
Chief Programming Officer at Greenbook
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
Cyndhia Varshni on Human Judgment, Curiosity, and the Future of Strategic Insights
5 min read
Future List Honoree Cyndhia Varshni shares perspectives on AI, human judgment, and the future of strategic insights.
Karen Lynch
Chief Programming Officer at Greenbook
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
Structured Learning for the Agentic Insights Leader
7 min read
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations
4 min read
The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
Hannah Mann
Founding Partner at Day One Strategy
Partner Content
“Always On” Customer Understanding
7 min read
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
The Infrastructure Barrier Is Gone: Why AI Is APAC's Best Moment for Small Research Agencies
4 min read
AI is collapsing the cost of research infrastructure, creating new opportunities for agile, expertise-led agencies to compete and grow.
Spyros Koutlelos
Managing Partner at Webcall International Research
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
Future List Honoree Louis Russell discusses leadership, AI, and preserving human expertise in the fu...
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
4 min read
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
Sam Killip
VP of Insights at Attest