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Qualitative Research
Qualitative market research explores in-depth perceptions, feelings, and motivations behind human behavior. Using methods like interviews and focus groups, it provides rich, descriptive insights rather than quantifiable statistics.
How AI-Led Conversations Help Reduce Social Bias in Qualitative Research
By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
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Eliminating Bias in Qualitative Research: Practical Strategies
Explore how to reduce bias in qualitative research with proven methods for sampling, moderation, analysis, and AI support.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...
Jiten Madia
Founder at flowres.io
Why UX Testing Belongs in Qualitative Research
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Amy Spencer
Co-Founder at The Research Heads
Unlock Audience Insights Instantly: Online Qual & Quant at Scale
Scale qualitative research online to reach diverse audiences, uncover trends, and gain insights for ...
Online Versus In-Person Focus Groups
Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...
Eliminating Bias in Qualitative Research: Practical Strategies
Explore how to reduce bias in qualitative research with proven methods for sampling, moderation, analysis, and AI support.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...
Jiten Madia
Founder at flowres.io
Why UX Testing Belongs in Qualitative Research
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
Ester Marchetti
Co-Founder & Chief Innovation Officer at Bolt Insight
Navigating Personal Disclosures in Qualitative Research: To Share or Not to Share?
Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...
Amy Spencer
Co-Founder at The Research Heads
Unlock Audience Insights Instantly: Online Qual & Quant at Scale
Scale qualitative research online to reach diverse audiences, uncover trends, and gain insights for ...
Online Versus In-Person Focus Groups
Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...
Industry Insights from Partners
Partner Content
AI is Transforming Qualitative Research Coding
Discover the significance of coding in qualitative research, explore traditional methods, and witness the transformative impact of AI.
Jessica Dubin
Chief Product Officer at Remesh
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
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