International Market Research

International market research studies markets and consumers across different countries and cultures. It provides insights into global trends, preferences, and behaviors, aiding businesses in tailoring strategies for diverse geographical audiences.

How Does Culture Affect International Business
International Market Research

How Does Culture Affect International Business

Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...

LI

Language Insight

Latest

The Chicken & Egg Dilemma of Diversity in Market Research
Research Methodologies

The Chicken & Egg Dilemma of Diversity in Market Research

The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...

WD

Whitney Dunlap

Owner at Insights in Color & Touch of Whit Creative

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
Research Methodologies

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...

AM

Anthony Martin

CEO at BAMM

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

Liwen Xu

Liwen Xu

Product Marketing Manager at Momentive (maker of SurveyMonkey)

Competing in the Sustainability Arena

Competing in the Sustainability Arena

Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...

Durk Bosma

Durk Bosma

Head of Thought Leadership at Future of Food Institute

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
Insights Industry News

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Women in Research: Embracing Equity in 2023 and Beyond
Insights Industry News

Women in Research: Embracing Equity in 2023 and Beyond

Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

Jessica Sage

Jessica Sage

Global Director of Marketing & Programming at Women In Research (WIRe)

The Truth is You are Not the Only One Asking these Questions about Hispanics

The Truth is You are Not the Only One Asking these Questions about Hispanics

Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...

Natalia Infante

Natalia Infante

Cross-Cultural Researcher at Hola Insights

The Chicken & Egg Dilemma of Diversity in Market Research
Research Methodologies

The Chicken & Egg Dilemma of Diversity in Market Research

The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...

WD

Whitney Dunlap

Owner at Insights in Color & Touch of Whit Creative

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
Research Methodologies

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...

AM

Anthony Martin

CEO at BAMM

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

Liwen Xu

Liwen Xu

Product Marketing Manager at Momentive (maker of SurveyMonkey)

Competing in the Sustainability Arena

Competing in the Sustainability Arena

Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...

Durk Bosma

Durk Bosma

Head of Thought Leadership at Future of Food Institute

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next
Insights Industry News

A Festival of Market Research Innovation – What’s Making a Difference Now and What’s Coming Next

The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Women in Research: Embracing Equity in 2023 and Beyond
Insights Industry News

Women in Research: Embracing Equity in 2023 and Beyond

Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

Jessica Sage

Jessica Sage

Global Director of Marketing & Programming at Women In Research (WIRe)

The Truth is You are Not the Only One Asking these Questions about Hispanics

The Truth is You are Not the Only One Asking these Questions about Hispanics

Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...

Natalia Infante

Natalia Infante

Cross-Cultural Researcher at Hola Insights

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers