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Consumer Behavior
Consumer behavior examines how individuals, groups, and organizations select, buy, and use goods and services. It explores the underlying motivations, preferences, and decision-making processes of consumers.
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Senior Content Coordinator at Greenbook
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GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Karen Lynch
Head of Content at Greenbook
TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
Grace Kaz
Marketing Manager at Panoplai
High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
Karen Lynch
Head of Content at Greenbook
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
Enric Cid
Director Product Innovation & Development at Bilendi
Karen Lynch
Head of Content at Greenbook
TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
Grace Kaz
Marketing Manager at Panoplai
High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
Karen Lynch
Head of Content at Greenbook
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
Industry Insights from Partners
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Stories of Tomorrow: Insights, Innovation, and Impact
The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...
Sheryl Brie
Senior Vice President at Behaviorally
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