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The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights.
Lessons from the Past: Why AI Won't Break Market Research
What can past disruptions teach us about AI in market research? Explore why industry change can create opportunities for growth and innovation.
Stephan Sigaud
Chief Marketing Officer at Phase 5
About this channel
The Prompt explores how generative AI is transforming market research. From automation and machine learning to ethical adoption and democratized insights, we track the innovations reshaping data collection, analysis, and storytelling. With a focus on emerging tools and responsible applications, the channel highlights how organizations of every size can harness AI to stay ahead of the curve and shape the future of insights.
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Greenbook
Editorial Team
Latest
Lessons from the Past: Why AI Won't Break Market Research
What can past disruptions teach us about AI in market research? Explore why industry change can create opportunities for growth and innovation.
Stephan Sigaud
Chief Marketing Officer at Phase 5
What AI Still Can’t Touch: Where Researcher Value Concentrates Now
Explore where human judgment matters most in AI-assisted market research, from consumer experiences to strategic decisions and accountability.
Ashley Shedlock
Content Producer at Greenbook
Synthetic Research: When Are Findings Decision-Ready?
Learn how researchers validate synthetic findings, test their limits, and determine when results can support business decisions.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Beyond Distinctiveness: Building Meaning Through a System of Brand Assets
How do distinctive brand assets shape perception? Explore findings from 100 AI-moderated interviews across five QSR brands.
Dominic Michaelides
Insights Lead at Conveo
How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
What Actually Sells a Sneaker Collab
What drives sneaker purchases? AI-moderated research finds design and wearability matter more than celebrity collaborations.
Meera Sawkar
Research Impact Lead at Conveo
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
6 min read
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
How to Trust AI in Research Without Trusting It Too Much
7 min read
Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
Ashley Shedlock
Content Producer at Greenbook
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