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The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
About this channel
Brought to you by Conveo, The Prompt explores how generative AI is transforming market research. From automation and machine learning to ethical adoption and democratized insights, we track the innovations reshaping data collection, analysis, and storytelling. With a focus on emerging tools and responsible applications, the channel highlights how organizations of every size can harness AI to stay ahead of the curve and shape the future of insights.
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Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
How to Trust AI in Research Without Trusting It Too Much
Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
“Always On” Customer Understanding
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies at Conveo
From Scrolling to Signal: How AI Is Turning Video Into Decision Intelligence
Explore how agentic and conversational AI turn video feedback into structured insights, enabling fas...
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
Karen Lynch
Chief Programming Officer at Greenbook
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Chief Programming Officer at Greenbook
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