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The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Head of Content at Greenbook
About this channel
Brought to you by Conveo, The Prompt explores how generative AI is transforming market research. From automation and machine learning to ethical adoption and democratized insights, we track the innovations reshaping data collection, analysis, and storytelling. With a focus on emerging tools and responsible applications, the channel highlights how organizations of every size can harness AI to stay ahead of the curve and shape the future of insights.
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Conveo AI
Editorial Team
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AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Head of Content at Greenbook
Why Data Quality Still Requires the Human Touch in an AI-Driven World
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Partner Content
How In-the-Moment AI-Video Interviews Can Turn CX Metrics into Diagnoses
QSR brands track CX at scale, but lack context. Discover how AI-moderated interviews explain the “why” behind CSAT and NPS shifts.
Niels Schillewaert
Head of Research and Methodologies
7 Strategies to Defend Your Market Research Business from AI Disruption
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Partner Content
The Past, The Present & The Possible of AI in Insights
From cheaper and faster research to a human insights AI ecosystem
Niels Schillewaert
Head of Research and Methodologies
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
Emily Kavanagh
Marketing & Growth at Conveo
Partner Content
From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.
Emily Kavanagh
Marketing & Growth at Conveo
Partner Content
From Chat to Checkout: Insights on the AI-Powered Shopper
From essentials to big buys, AI now guides every shopping stage. Conveo’s study uncovers how generative AI is transforming consumer behavior.
Emily Kavanagh
Marketing & Growth at Conveo
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