The Prompt

Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

About this channel

Brought to you by Conveo, The Prompt explores how generative AI is transforming market research. From automation and machine learning to ethical adoption and democratized insights, we track the innovations reshaping data collection, analysis, and storytelling. With a focus on emerging tools and responsible applications, the channel highlights how organizations of every size can harness AI to stay ahead of the curve and shape the future of insights.

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Conveo

Conveo AI

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Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Karen Lynch

Karen Lynch

Head of Content at Greenbook

AI and the Future of Insights : A Conversation with Niels Schillewaert
The Prompt

AI and the Future of Insights : A Conversation with Niels Schillewaert

AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...

AI Is Transforming Insights: Where Are We Today and Are We Going?
The Prompt

Partner Content

AI Is Transforming Insights: Where Are We Today and Are We Going?

The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.

Florian Hendrickx

Florian Hendrickx

CGO at Conveo

Private Equity, AI Agents, and the Future of Consumer Insights
The Prompt

Private Equity, AI Agents, and the Future of Consumer Insights

AI-first tools, data integrity, and transaction-linked insights are redefining research. Learn how i...

Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
The Prompt

Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...

AI Without Integrity? The High Cost of Bad Data
The Prompt

AI Without Integrity? The High Cost of Bad Data

AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...

What is a Digital Twin in AI Marketing Research?
The Prompt

What is a Digital Twin in AI Marketing Research?

Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

100 Episodes of The Exchange: The Conversations Shaping Market Research
The Prompt

100 Episodes of The Exchange: The Conversations Shaping Market Research

AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

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