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The Prompt

Exploring Generative AI and its transformative impact on market research, data analysis, and insights.

Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
The Prompt

Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...

October 1, 2025

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About this channel

Dive into the world of AI-driven market research with "The Prompt," a new expert channel dedicated to exploring the transformative impact of artificial intelligence on data collection, analysis, and insights. Join us as we uncover the latest trends, discuss ethical considerations, and reveal how AI is democratizing access to advanced analytics for organizations of all sizes. Stay ahead of the curve and shape the future of insights with "The Prompt."

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Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
The Prompt

Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

Market research is in flux: Kantar restructures, AI startups raise millions, and Meta bets $800 AR g...

October 1, 2025

Watch video

AI Without Integrity? The High Cost of Bad Data
The Prompt

AI Without Integrity? The High Cost of Bad Data

AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...

September 24, 2025

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What is a Digital Twin in AI Marketing Research?
The Prompt

What is a Digital Twin in AI Marketing Research?

Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

September 18, 2025

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100 Episodes of The Exchange: The Conversations Shaping Market Research
The Prompt

100 Episodes of The Exchange: The Conversations Shaping Market Research

AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

September 5, 2025

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Why Small AI Models Are Beating Big Tech Giants
The Prompt

Why Small AI Models Are Beating Big Tech Giants

Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...

September 1, 2025

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AI's Evolution from Hype to Practical Impact
The Prompt

AI's Evolution from Hype to Practical Impact

AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...

August 26, 2025

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The $1 Billion Question: Is Your Research Actually Lying to You?
The Prompt

The $1 Billion Question: Is Your Research Actually Lying to You?

AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...

August 20, 2025

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Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery
The Prompt

Mining the Mind: Real-World Examples of AI in Consumer Insight Discovery

Discover how AI is transforming consumer insight mining with real-world use cases, emotional analysis, predictive modeling, and synthetic data.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

August 14, 2025

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