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The Prompt
Your guide to generative AI’s impact on market research, data analysis, and insights. Brought to you by Conveo.
Partner Content
Beyond Distinctiveness: Building Meaning Through a System of Brand Assets
How do distinctive brand assets shape perception? Explore findings from 100 AI-moderated interviews across five QSR brands.
Dominic Michaelides
Insights Lead at Conveo
About this channel
Brought to you by Conveo, The Prompt explores how generative AI is transforming market research. From automation and machine learning to ethical adoption and democratized insights, we track the innovations reshaping data collection, analysis, and storytelling. With a focus on emerging tools and responsible applications, the channel highlights how organizations of every size can harness AI to stay ahead of the curve and shape the future of insights.
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Latest
Partner Content
Beyond Distinctiveness: Building Meaning Through a System of Brand Assets
How do distinctive brand assets shape perception? Explore findings from 100 AI-moderated interviews across five QSR brands.
Dominic Michaelides
Insights Lead at Conveo
How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
What Actually Sells a Sneaker Collab
What drives sneaker purchases? AI-moderated research finds design and wearability matter more than celebrity collaborations.
Meera Sawkar
Research Impact Lead at Conveo
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
6 min read
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
Niels Schillewaert
Head of Research and Methodologies at Conveo
How to Trust AI in Research Without Trusting It Too Much
7 min read
Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
“Always On” Customer Understanding
7 min read
Brands succeed by spotting change early. AI-led research delivers always-on customer insight, helping teams identify risks and emerging needs faster.
Niels Schillewaert
Head of Research and Methodologies at Conveo
Partner Content
Beyond the Ranking: A New MaxDiff That Captures the Why
6 min read
Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.
Rhys Hillan
Researcher at Conveo
Partner Content
Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
6 min read
AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...
Niels Schillewaert
Head of Research and Methodologies at Conveo
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