Focus on LATAM

A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.

Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
Focus on LATAM

Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives

Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.

Elis Freire

Elis Freire

Reporter at Jornal Correio

About this channel

Focus on LATAM highlights the unique dynamics of market research across Latin America and the Caribbean. The channel amplifies local voices, showcases regional expertise, and enhances global understanding of how culture and context shape consumer insight within this diverse and rapidly evolving market.

Contributors

Greenbook

Greenbook

Editorial Team

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Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
Focus on LATAM

Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives

Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.

Elis Freire

Elis Freire

Reporter at Jornal Correio

An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
Focus on LATAM

An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil

Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...

Elis Freire

Elis Freire

Reporter at Jornal Correio

What You Should Know About the Culture of Female Entrepreneurship in Latin America
Focus on LATAM

What You Should Know About the Culture of Female Entrepreneurship in Latin America

Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...

Elis Freire

Elis Freire

Reporter at Jornal Correio

Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
Focus on LATAM

Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America

Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...

Ashleigh Purcell

Ashleigh Purcell

Chief of Staff at 10k Humans

How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
Focus on LATAM

How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM

Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.

Melody Sciumbata

Melody Sciumbata

Between Respect and Representation in the Latin American Market
Focus on LATAM

Between Respect and Representation in the Latin American Market

Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.

Melody Sciumbata

Melody Sciumbata

How A Niche Argentine Comic Became Netflix's Newest Success
Focus on LATAM

How A Niche Argentine Comic Became Netflix's Newest Success

Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.

Melody Sciumbata

Melody Sciumbata

Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Focus on LATAM

Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR

Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...

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