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A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
About this channel
Focus on LATAM highlights the unique dynamics of market research across Latin America and the Caribbean. The channel amplifies local voices, showcases regional expertise, and enhances global understanding of how culture and context shape consumer insight within this diverse and rapidly evolving market.
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Greenbook
Editorial Team
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Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
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