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Focus on LATAM
A regional lens on how culture, context, and innovation define market research across Latin America and the Caribbean.
What's Broken in Hispanic/Latino Research and What It's Costing Brands
9 min read
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
About this channel
Focus on LATAM highlights the unique dynamics of market research across Latin America and the Caribbean. The channel amplifies local voices, showcases regional expertise, and enhances global understanding of how culture and context shape consumer insight within this diverse and rapidly evolving market.
Hosted by
Greenbook
Editorial Team
Latest
What's Broken in Hispanic/Latino Research and What It's Costing Brands
9 min read
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?
3 min read
Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.
Jaime Solórzano
Regional Manager LATAM & Head of Insights at Q2Q Global
Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
6 min read
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
Elis Freire
Reporter at Jornal Correio
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
5 min read
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
What You Should Know About the Culture of Female Entrepreneurship in Latin America
4 min read
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
5 min read
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
Ashleigh Purcell
Chief of Staff at 10k Humans
How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
4 min read
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Melody Sciumbata
Between Respect and Representation in the Latin American Market
5 min read
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Melody Sciumbata
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