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Data Science
Data science involves extracting insights from complex and unstructured data, often using statistical, mathematical, and computational techniques. With the advent of big data, researchers must access even larger datasets to inform decision-making.
Data Quality Management: Why Bad Data Is Worse Than No Data
Bad data can be worse than no data. Discover how strong data quality management protects insights, resources, and business decisions.
Andrew Gus
Data Analyst at Cortouch Media
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Synthetic Data & Augmented Sample: A Practical Guide for Modern Research
Synthetic data explained: how researchers use augmented sample to boost power, protect privacy, and move faster.
Ashley Shedlock
Senior Content Coordinator at Greenbook
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
The Invisible Threat to Your Brand Data: Unmasking High-Frequency Survey Takers
Bots aren’t the only threat to data quality. Meet the real issue: high-frequency survey takers completing 100+ surveys a day.
Aron Wilson
Director of Research at EMI Research Solutions
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène
CEO & Founder at Stravito
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Synthetic Data & Augmented Sample: A Practical Guide for Modern Research
Synthetic data explained: how researchers use augmented sample to boost power, protect privacy, and move faster.
Ashley Shedlock
Senior Content Coordinator at Greenbook
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
The Invisible Threat to Your Brand Data: Unmasking High-Frequency Survey Takers
Bots aren’t the only threat to data quality. Meet the real issue: high-frequency survey takers completing 100+ surveys a day.
Aron Wilson
Director of Research at EMI Research Solutions
Supercharging Research with AI Analysis Tools
Explore how AI-powered tools like Compeers AI, DeepSights, and CoLoop are transforming data analysis...
From Data to Decisions: How Synthetic Data, Custom Agents, and Human Co-Creation Will Shape the Future
Synthetic data, AI agents, and human-AI co-creation are key to cutting through hype and helping insights teams make faster, better decisions.
Thor Olof Philogène
CEO & Founder at Stravito
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
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