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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Grow Your Insights Business
Actionable guidance for consultants and research firms on business development, client growth, and long-term growth.
Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
Managing Director
About this channel
Grow Your Insights Business provides expert guidance on growth marketing, business development, and marketing and communication strategies. Discover actionable strategies and explore best practices to expand your insights practice. Learn how to achieve sustainable business growth, optimize sales and business development, and ensure your insights business thrives in an ever-changing market landscape. Stay ahead and become a true industry leader with sound advice from experts in the field.
Contributors
Greenbook
Editorial Team
Latest
Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
Managing Director
The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
Ruth Stanat
CEO at SIS International Research
5 Marketing Metrics Insights Agencies Should Track
Learn to distinguish between meaningful metrics and vanity numbers to drive smarter agency decisions and uncover what truly fuels business growth.
Norbert Sari
CEO & Creative Director at Rodeo13
How to Turn Your Business Data into Customer Journey Improvements
Use AI and smart segmentation to analyze behavior, track feedback, and boost engagement—turning business data into personalized, conversion-driving ac...
Chris Bretschger
Managing Partner at Bastion
Turning Uncertainty into Advantage with Insights in 2025
In uncertain times, brands need insights teams to shift from reporting data to shaping strategy—blending tech and expertise for real business impact.
Thor Olof Philogène
CEO & Founder at Stravito
5 Ways to Win Them Over: Give Clients What They Want
Cut through the noise and win new clients with five proven strategies—build trust, show value, and foster authentic, lasting relationships.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
The 3 P’s of Going to Market: Set Up Your New Launch for Success
A strong go-to-market plan is key to a successful launch. Maximize ROI and reduce risk with a clear roadmap for introducing your product or service.
Norbert Sari
CEO & Creative Director at Rodeo13
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