5 Ways to Win Them Over: Give Clients What They Want

Building enduring client relationships can only happen on a strong foundation. In MRX, we’re lucky – we can build relationships on insights that offer genuine value and create lasting impact. This is why at Keen as Mustard Marketing, we base our marketing strategies on customer research – understanding your clients’ needs and your distinctive way to deliver against those needs is crucial for building and keeping long-lasting connections and to drive successful collaborations.

Spam Belongs in the Bin

You know this, but remember that every day, your clients are inundated with a sea of emails, calls, and follow-ups. This creates a wall of overwhelming information that is impossible to distinguish what is of value. To stand out from the crowd, concentrate on thoughtful personalised interactions based on your distinctive offer that provide genuine value.

Clients appreciate:

• A personalized approach rather than mass outreach

• Invitations to meaningful conversations instead of aggressive sales pitches

• Engaging content that speaks directly to their business needs

A well-crafted message tailored to your clients’ needs is far more effective than a flood of generic emails.

Thought Leadership to Build Client Trust 

Clients look for partners who can offer them deeper knowledge, who drive strategic thinking, and have industry expertise. Our feedback from clients is that they are looking for content that educates and informs on topics relevant to them.

To be seen as a thought leader:

• Share relevant data-driven insights and actionable strategies

• Provide analysis on emerging trends and industry shifts

• Demonstrate expertise in your field through case studies and success stories

By establishing your brand as a trustworthy source of knowledge, you become a reliable partner instead of just another service provider.

Challenge Convention

Our research shows that clients are drawn to partners who help them discover new perspectives. They want to collaborate with professionals who challenge conventional approaches and introduce them to innovative solutions.

Consider:

• Providing fresh insights that help them stand out within the industry.

• Demonstrate the specific way your new solution has delivered growth to another company

• Showcase innovative problem-solving to their pain points

Innovative and informed thinking enables insights partners to demonstrate their excellence and gain long-term trust of their clients – standing out in the competitive market.

Clients Trust – Build it and Keep it

Authenticity is central to a successful partnership. Clients want to work with people who truly understand their pain points and can provide well thought-out, tailored solutions – the foundations to trust.

To build these meaningful relationships:

• Take the time to understand each client as an individual. Ask yourself what are their specific needs?

• Provide tailored solutions specific to them

• Maintain transparency and honesty in all interactions

Trust is earned through genuine engagement and delivering consistent value. When clients feel understood and supported, it is more likely to form lasting mutually beneficial partnerships.

Don’t Show Up Empty-Handed

Clients consistently tell us that events are one of the most valuable ways to find potential partners. However, just showing up isn’t enough. Make sure your presence adds value and cuts through.

Successful event engagement includes:

• Presenting new insightful research or case studies.

• Hosting dynamic audience and expert panel discussions that tackle pressing industry challenges.

Clients appreciate partners who contribute to knowledge-sharing (see thought leadership, above).

Partnering Up for Success

Marketing is not only about promotion, it’s about building genuine connections, real insights, and the trust that behind it. By focusing on value, the fresh ideas, thoughtful and authentic engagement, insights professionals can build strong, lasting client partnerships.