client relationships
The Greenbook Podcast
Building Insights & Trust at SimpliSafe with Bethan Blakeley
SimpliSafe UK’s Bethan Blakeley joins the Greenbook Podcast to discuss client-side research, trust in agency partnerships, and building a culture of i...
Karen Lynch
Chief Programming Officer at Greenbook
5 Ways to Win Them Over: Give Clients What They Want
3 min read
Cut through the noise and win new clients with five proven strategies—build trust, show value, and foster authentic, lasting relationships.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
The Greenbook Podcast
Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Join Karen Lynch and Paul Thomas as they explore the evolving role of client-side researchers, insights-driven ROI, and storytelling in the spirits in...
Karen Lynch
Chief Programming Officer at Greenbook
Planning for Buyer-Seller Misalignment
5 min read
Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...
Peter Shafer
Business Consultant at RSSL Advisory LLC
The Greenbook Podcast
Endurance and Insight: Research Resilience with Ray Poynter
Discover the journey of ESOMAR president, Ray Poynter, as he explores the industry's shift towards in-house client research and the power of technolog...
Karen Lynch
Chief Programming Officer at Greenbook
The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor
5 min read
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Vittorio Raimondi
Managing Director at Foresight Strategy
The “S” Word – Part 2: One Selling Step at a Time People!
6 min read
Editor’s Note: For all of our partners with an insights industry product, platform, or service to sell, please read this piece. Simon talks about doin...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
5 min read
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
3 min read
Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...
Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
What Does It Take to be a Good Moderator?
6 min read
Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...
Amber Tedesco
CEO at RIVA Market Research and Training Institute
Evolving Client Side Research for Innovation
7 min read
Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...
Simon Edwards
President at The Research Society Australia
How to Build Confidence in Innovative Research
5 min read
Seven tips for presenting innovative research to your client.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
How to Build a Better Business Relationship
4 min read
Three universal truths for successful client relationships.
Joel Rubinson
President at Rubinson Partners Inc
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
The Corporate Turnaround and the Insights Messenger: Shoot at Will
6 min read
Marketing research as an agent for real change.
Ken Roberts
Chief Innovation Officer at Forethought
The Reactive Marketing Reset
5 min read
The current and future needs of Asia-Pacific Marketers.
Becki Gonsalves
Marketing & Communications Consultant
Interview with Alex Hunt and Crispin Beale of Behaviorally
18 min read
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Pursuit of Happiness
4 min read
Applying positive psychology to your brand.
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos
How to Talk to Me: What Clients Really Think of Your Marketing
4 min read
A discussion of what clients are looking for in agency partners.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Getting It Right with Zain Raj
20+ min read
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
The Growing Disconnect Inside Market Research
3 min read
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
Achieving Success in Insights – Ford Motor Company
20+ min read
As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Gregg Archibald
Managing Partner at Gen2 Advisors
Avoiding the “Pivot” and Other Project Manager Secrets Revealed
5 min read
Matching a Project Manager to the project is crucial to its success.
Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
Doing More For Less: Are You Looking For a Partner or a Supplier?
4 min read
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
GRIT Insights Practice: Satisfaction with Suppliers
2 min read
A look into the relationships between buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Move to More DIY Research
3 min read
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead
4 min read
Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.
Steve Henke
What is Brand Tracking?
4 min read
Learn more about brand tracking. Plus resources to start your brand tracking study.
Molly Purcell
Digital Marketing Specialist at Greenbook
The Numbers Are In: 5 Important Attributes to Consider when Selecting a Market Research Partner
3 min read
Important considerations in strengthening MRX partnerships.
Lev Mazin
CEO at AYTM
Partner Content
Remembering Research Fundamentals in the Age of COVID-19
4 min read
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Researchers Should Do More Market Research
4 min read
Join us in going back to the basics of market research.
Jan Zwang
Sr. Market Manager & Customer Insights at VodafoneZiggo
Your 2 Step Recipe to Creating an ROI Partnership
7 min read
Simon Chadwick & Andrew Cannon on “ROI Partnerships”.
Simon Chadwick
Beyond DIY Tools: Building Client Relationships by Activating Research
5 min read
Technology is changing how we manage client relationships.
Rebecca Brooks
Technology vs Relationships: The Struggle is Real
4 min read
Keeping clients happy is often times more complicated than offering the simplest technology solutions.
John Bird
Executive Vice President at Infotools
Seven Principles of UX Design for Market Researchers
4 min read
An overview the basic principles of UX design for market researchers
Emma Galvin
Creative Designer at Northstar Research
Retailers are from Mars, Suppliers are from Venus
2 min read
How a common “language” can unlock client and supplier collaboration.
Roger Jackson
Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level
4 min read
The brand building benefits of approaching B2B with more emotional appeal
Kate Dennis
Founder & Head of Insights at Open Door Insights
The Buyer Journey: How Insights Buyers Choose Suppliers
7 min read
An innovative core business is key to be on the path-to-purchase for clients.
Laura Livers
Chief Executive Officer at Focus Pointe Global
7 Ways to Level the Playing Field with the Giant Research Firms
3 min read
Learn how small research agencies can compete with market research “global giants”.
Peter Zollo
Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner
2 min read
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
David Harris
Marketing Research Methods: Shhhh! Just Listen…
3 min read
Listen for what is said, but also what is not said but which begins to be very loud in its silence.
Saul Hopper
It’s all in the Process: 6 Steps for Successful Market Research
4 min read
To get the most out of the market research consultants you hire, you should follow the process that we share in this article.
Tim Glowa
Quality vs Quantity: The ‘TAO’ of Client Experiences
3 min read
How Market Researchers can create a flawless, magical journey for their clients & collaborators.
Catherine Rickwood
The Confluence of Agile Research & Customer Co-Creation
3 min read
Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.
Kevin Lonnie
Founder & CEO at KL Communications Inc
The Place Of Storytelling in MR
4 min read
Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.
Steve Needel,
‘Tis the Season: What’s Your Holiday Gift Strategy?
3 min read
A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.
Jonathan Price
For Research Suppliers, Actions Speak Louder than Advertising
7 min read
Everyone says they want more business. But how many research vendors make it easy for clients to give them business?
Ron Sellers
How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity?
3 min read
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
Alex Gontsarov
Category Intelligence Manager at Procurement Leaders
Why I Don’t Miss Angry MR Client
9 min read
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. But, client complaints haven’t.
Ron Sellers
Finding the Right Balance in RFPs
6 min read
RFPs are at the same time the bane of the research vendor’s existence and the thing which keeps us in business.
Ron Sellers