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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Gain & Retain®
Build your brand and lasting loyalty with Customer Experience (CX), acquisition and retention strategies.
Is Your Marketing LLM Fit for Purpose?
Discover GenAI, the large language model driving our proprietary AI algorithm. Embrace the future of marketing creativity and the advertising industry...
Ken Roberts
Chief Innovation Officer at Forethought
About this channel
We're casting a spotlight on the transformative world of CX and the symbiotic relationship between compelling brand-building and immersive customer experiences. With Ken Roberts' seasoned insights, journey through the intricacies of Customer Experience, mastering the art of gaining new customers and retaining their allegiance. Drawing from his distinguished tenure at Forethought and numerous accolades in the CX realm, Roberts imparts unparalleled expertise, equipping readers with tools to nurture enduring customer bonds.
Contributors
Ken Roberts
Chief Innovation Officer
Latest
Is Your Marketing LLM Fit for Purpose?
Discover GenAI, the large language model driving our proprietary AI algorithm. Embrace the future of marketing creativity and the advertising industry...
Ken Roberts
Chief Innovation Officer at Forethought
First Impressions in CX are Almost EVERYTHING!
Explore the correlation between the beginning of the customer experience journey and overall satisfaction. Find out how to prevent negative impacts on...
Ken Roberts
Chief Innovation Officer at Forethought
Famous and Distinctive for What?
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
Ken Roberts
Chief Innovation Officer at Forethought
What’s Wrong With Your Brand Tracker
Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile ...
Ken Roberts
Chief Innovation Officer at Forethought
The Gen AI Drizzle Becomes Torrential
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
Ken Roberts
Chief Innovation Officer at Forethought
Trust Diagnostics Part Three: The full-blown crisis and the destruction of social license
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and bra...
Ken Roberts
Chief Innovation Officer at Forethought
Trust Diagnostics Part Two: Now That is a Troubling Development!
Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our we...
Ken Roberts
Chief Innovation Officer at Forethought
Trust Diagnostics Part One: It’s Just a Passing Concern
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
Ken Roberts
Chief Innovation Officer at Forethought
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