business growth
The AI Gap and How to Measure It
5 min read
Discover how the AI Proximity framework measures consumer trust in AI and turns research into actionable business strategy.
Idil Cakim
Founder & CEO at Iris Flex
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
6 min read
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Ed Keller
Executive Director at Market Research Institute International (MRII)
Karen Lynch
Chief Programming Officer at Greenbook
7 Strategies to Defend Your Market Research Business from AI Disruption
5 min read
With AI destroying switching costs and old advantages, learn the seven foundations that will define which insights firms survive.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Overcoming Barriers to AI Adoption in Business
4 min read
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
Ruth Stanat
CEO at SIS International Research
Empowerment Isn’t a Tool. It’s a Partnership.
2 min read
The DIY boom gave research speed but not clarity. Learn how aytm helps brands blend technology with expertise for smarter, strategy-driven insights.
Stephanie Vance
VP, Customer Experience & Research Strategy at aytm
Turning Data into Decisions: A Day in the Life of an Insights Leader
2 min read
Behaviorally’s AI-powered testing tools turn data into actionable guidance, helping brands convert shopper behavior into winning purchase moments.
Katie O’Connor
Senior Vice President of Key Accounts, UK at Behaviorally
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
5 min read
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
When Stat Testing Is like a Head Fake
3 min read
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Joel Rubinson
President at Rubinson Partners Inc
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
5 Marketing Metrics Insights Agencies Should Track
5 min read
Learn to distinguish between meaningful metrics and vanity numbers to drive smarter agency decisions and uncover what truly fuels business growth.
Norbert Sari
CEO & Creative Director at Rodeo13
5 Ways to Win Them Over: Give Clients What They Want
3 min read
Cut through the noise and win new clients with five proven strategies—build trust, show value, and foster authentic, lasting relationships.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
The Critical Need for Integrated Market Research Operations in 2025
6 min read
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
Building Customer-Centricity: The Key to Driving Growth
2 min read
Knowing customer needs isn’t enough—learn how customer salience brings insights to life, driving growth and deeper engagement within organizations.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
How to Conduct Market Research for a Startup
10 min read
Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong busine...
Ashley Shedlock
Content Producer at Greenbook
How Business Migration Is Reshaping the Americas
4 min read
Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Using Competitive Analysis to Drive Business Growth
5 min read
Boost business growth with competitive analysis. Identify gaps, refine strategies, and enhance customer satisfaction to foster innovation and gain an ...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
2 min read
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
Karen Lynch
Chief Programming Officer at Greenbook
4 Steps to Build Resilience in Insights Marketing
4 min read
Learn essential steps to build a resilient B2B marketing strategy that adapts to tech shifts, consumer changes, budget limits, and competitive pressur...
Norbert Sari
CEO & Creative Director at Rodeo13
Karen Lynch
Chief Programming Officer at Greenbook
Five Tips for Outreach that Puts You Top of Mind and Not on the "Canceled" List
6 min read
Discover how to avoid zombie drip email campaigns that can sabotage sales outreach. Learn effective tips to enhance your conversion rates and engage p...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
Karen Lynch
Chief Programming Officer at Greenbook
Introducing Grow Your Insights Business: Greenbook’s Expert Channel for Marketing and Growth Strategies
2 min read
Empowering insights professionals for sustainable growth & strategy refinement; expert articles focused on elevating the industry and fostering succes...
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Generative AI: Shaping Business Trends for 2024
6 min read
Explore trends in generative AI in market research and consumer insights. Prepare for a digital landscape where AI is a strategic ally, not an optiona...
Georg Wittenburg
Co-Founder at Inspirient
Karen Lynch
Chief Programming Officer at Greenbook
Leverage AI for Open-End Analysis: Choosing the Right Partner
6 min read
Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...
Rick Kieser
CEO at Ascribe
How to Estimate a Brand’s Cumulative Penetration by Analytics
3 min read
The measures from a survey I trust the most relate to market share. However, sometimes you need to know what percent of consumers engaged in a particu...
Joel Rubinson
President at Rubinson Partners Inc
Long Live The King?
8 min read
Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...
Rudly Raphael
CEO/Founder at Eyes4Research
The Greenbook Podcast
From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller
Karen Lynch
Chief Programming Officer at Greenbook
The “S” Word – Part 6 Planning the ABCs
5 min read
Editor’s Note: For the final installment of this series diving into the world of sales, part six explains a simple and effective three-part process to...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Innovation Strategy Tools (Part Two)
3 min read
Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...
Nicholas Lee
Senior Designer at Northstar Research
A Conversation with Kim Smouter
19 min read
Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...
Rudly Raphael
CEO/Founder at Eyes4Research
Innovation Strategy Tools (Part one)
3 min read
Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and s...
Nicholas Lee
Senior Designer at Northstar Research
One Final Time – NPS is Not a Lead Indicator of Growth!
10 min read
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
When to Rethink Your Insights Management Strategy
6 min read
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Why an Insights Engine Is Essential to Business Resilience
5 min read
If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...
Jordan Slabaugh
CMO at Bloomfire
Online Market Research Tips for Beginners
5 min read
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
Oliver Morris
AI and Tech Writer at Plat.AI
The Customer to Customer Revolution
8 min read
Popularizing the Consumer to Consumer (C2C) model in e-commerce.
Rudly Raphael
CEO/Founder at Eyes4Research
Cannabis – Just Business?
5 min read
The implications of the budding cannabis industry.
Rudly Raphael
CEO/Founder at Eyes4Research
Five Rules of Fame for Insights Teams
6 min read
Insights and data that are acted on will benefit your organization.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Tesla Opened the Door: Which New EVs Will Continue the Progress?
6 min read
Looking at the history and future of electric vehicles.
Rudly Raphael
CEO/Founder at Eyes4Research
Imagine Turning TikToks Into Insight
3 min read
How can researchers turn TikToks into insight?
Jeremy Hollow
Founder & CEO at Listen + Learn Research