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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: business growth
When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Joel Rubinson
President at Rubinson Partners Inc
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
5 Marketing Metrics Insights Agencies Should Track
Learn to distinguish between meaningful metrics and vanity numbers to drive smarter agency decisions and uncover what truly fuels business growth.
Norbert Sari
CEO & Creative Director at Rodeo13
5 Ways to Win Them Over: Give Clients What They Want
Cut through the noise and win new clients with five proven strategies—build trust, show value, and foster authentic, lasting relationships.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
Building Customer-Centricity: The Key to Driving Growth
Knowing customer needs isn’t enough—learn how customer salience brings insights to life, driving growth and deeper engagement within organizations.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
How to Conduct Market Research for a Startup
Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong busine...
Ashley Shedlock
Senior Content Coordinator at Greenbook
How Business Migration Is Reshaping the Americas
Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Using Competitive Analysis to Drive Business Growth
Boost business growth with competitive analysis. Identify gaps, refine strategies, and enhance customer satisfaction to foster innovation and gain an ...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
Karen Lynch
Head of Content at Greenbook
4 Steps to Build Resilience in Insights Marketing
Learn essential steps to build a resilient B2B marketing strategy that adapts to tech shifts, consumer changes, budget limits, and competitive pressur...
Norbert Sari
CEO & Creative Director at Rodeo13
Karen Lynch
Head of Content at Greenbook
Five Tips for Outreach that Puts You Top of Mind and Not on the "Canceled" List
Discover how to avoid zombie drip email campaigns that can sabotage sales outreach. Learn effective tips to enhance your conversion rates and engage p...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
Karen Lynch
Head of Content at Greenbook
Introducing Grow Your Insights Business: Greenbook’s Expert Channel for Marketing and Growth Strategies
Empowering insights professionals for sustainable growth & strategy refinement; expert articles focused on elevating the industry and fostering succes...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Research Methodologies
Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller
Karen Lynch
Head of Content at Greenbook
Research Methodologies
Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership
Karen Lynch
Head of Content at Greenbook
Research Methodologies
Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Generative AI: Shaping Business Trends for 2024
Explore trends in generative AI in market research and consumer insights. Prepare for a digital landscape where AI is a strategic ally, not an optiona...
Georg Wittenburg
Co-Founder at Inspirient
Karen Lynch
Head of Content at Greenbook
Leverage AI for Open-End Analysis: Choosing the Right Partner
Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...
Rick Kieser
CEO at Ascribe
How to Estimate a Brand’s Cumulative Penetration by Analytics
The measures from a survey I trust the most relate to market share. However, sometimes you need to know what percent of consumers engaged in a particu...
Joel Rubinson
President at Rubinson Partners Inc
Long Live The King?
Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...
Rudly Raphael
CEO/Founder at Eyes4Research
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
The “S” Word – Part 6 Planning the ABCs
Editor’s Note: For the final installment of this series diving into the world of sales, part six explains a simple and effective three-part process to...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Innovation Strategy Tools (Part Two)
Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...
Nicholas Lee
Senior Designer at Northstar Research
A Conversation with Kim Smouter
Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...
Rudly Raphael
CEO/Founder at Eyes4Research
Innovation Strategy Tools (Part one)
Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and s...
Nicholas Lee
Senior Designer at Northstar Research
One Final Time – NPS is Not a Lead Indicator of Growth!
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
When to Rethink Your Insights Management Strategy
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Why an Insights Engine Is Essential to Business Resilience
If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...
Jordan Slabaugh
CMO at Bloomfire
Online Market Research Tips for Beginners
Market research is one of the critical elements of any business. Without it, your organization could fall and have to deal with various implications, ...
Oliver Morris
AI and Tech Writer at Plat.AI
The Customer to Customer Revolution
Popularizing the Consumer to Consumer (C2C) model in e-commerce.
Rudly Raphael
CEO/Founder at Eyes4Research
Cannabis – Just Business?
The implications of the budding cannabis industry.
Rudly Raphael
CEO/Founder at Eyes4Research
Five Rules of Fame for Insights Teams
Insights and data that are acted on will benefit your organization.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Tesla Opened the Door: Which New EVs Will Continue the Progress?
Looking at the history and future of electric vehicles.
Rudly Raphael
CEO/Founder at Eyes4Research
Imagine Turning TikToks Into Insight
How can researchers turn TikToks into insight?
Jeremy Hollow
Founder & CEO at Listen + Learn Research
Most Organizations Are Not Designed for Growth
How can a business structure itself effectively to drive growth?
Ken Roberts
Chief Innovation Officer at Forethought
Asia Leads the Way in Esports Growth
Esports have continued to thrive in Asia during the COVID-19 pandemic.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Talking the Language of the C-Suite
Best KPI to measure and communicate and maximise impact?
Robert Beatus
Head of R&D at Nepa
The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth
Digitally driving shopper growth by managing online product content.
Ruben Nazario
Vice President, Digital Shopper Innovation at Behaviorally formerly PRS
The Key to Predicting Growth to Drive Innovation
Deciphering growth opportunities can be used to drive innovation.
Colin Wong
Principal Consultant at Insights Heroes
Landscaping: How to Ensure Your Project Has Focus
Landscaping is key for the right focus, and action from your project.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
Less is Best in CX – Rationing Centricity
Driving customer success through memorable experiences.
Ken Roberts
Chief Innovation Officer at Forethought
Getting It Right with Zain Raj
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
The Next Growth Opportunity: Customer Insights In the Age of Agile
Agile is a key lever for growth.
Nichola Quail
Founder and CEO at Insights Exchange