12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase

Table of Contents

1. Introduction: A New Wave of Innovation
2. Greenbook Video: Startup Spotlight Kickoff: The Future Starts Here
3. Reinventing How We Understand Consumers
4. AI-Powered Qualitative at Scale
5. Supercharging Quantitative Analysis
6. Synthetic Data and AI-Driven Insight Agents
7. Guardians of Data Quality
8. Why These Startups Matter
9. See the Future of Insights for Yourself

Introduction

Every industry needs fresh thinking, and in market research, innovation often arrives from the restless energy of startups. At Greenbook’s Tech Showcase and Insight Innovation Competition, 12 up-and-coming companies shared their bold ideas—ranging from AI-driven interviews to fraud detection, from behavioral observation to synthetic respondents.

What united them wasn’t just technology, but mission: to tackle old challenges with new creativity, and to open doors to insights professionals who want faster, deeper, and more trustworthy data. Here’s how they’re reimagining the field.

Greenbook Video: Startup Spotlight Kickoff: The Future Starts Here

Reinventing How We Understand Consumers

Some startups are asking a simple but powerful question: What if we could see consumer behavior more clearly than ever before?

Designology’s Pivot began as a digital shopping environment but quickly evolved into something more. By watching consumers shop virtually, then tailoring surveys based on their behavior, Pivot uncovers the “why” behind purchase decisions with a depth traditional testing misses.

• Mission: Unlock the “why” behind shopping behavior.
• Edge: Dynamic, behaviorally tailored surveys for richer insights.

👉 Watch the Designology demo →

The Thick Data Co.’s whii brings human trust back to qualitative research. By letting participants choose their interviewer and schedule, whii makes webcam conversations more natural, creating deeper connections at scale.

• Mission: Make qualitative research more human-centered.
• Edge: Trust-driven webcam interviews designed by participants.

👉 Watch the The Thick Data Co. demo →

Orchard closes the notorious “say/do gap.” Instead of relying on what people claim, it observes what they actually do at scale in realistic digital environments, turning raw actions into the Orchard Index™—a new metric for predicting consumer behavior with confidence.

• Mission: Capture what people do, not just what they say.
• Edge: Real behavioral observation at digital scale.

👉 Watch the Orchard demo →

AI-Powered Qualitative at Scale

Artificial intelligence has quickly become table stakes in qual, but several startups are showing how much further it can go.

BoltChatAI differentiates between AI-moderation and static questioning, using dynamic probing to challenge assumptions and push for deeper insights.

• Mission: Push qualitative research deeper with AI.
• Edge: Real-time, dynamic AI probing that challenges assumptions.

👉 Watch the BoltChatAI demo →

Glaut demonstrated how AI-Moderated Voice Interviews (AIMIs) can track public sentiment over time, blending qualitative richness with quantitative speed in a fraud-resistant DIY platform.

• Mission: Make qual as scalable as quant.
• Edge: Longitudinal AI voice interviews with fraud prevention built in.

👉 Watch the Glaut demo →

Conveo.AI goes beyond moderation, offering a multimodal insight engine that captures emotion from video and audio, designs stronger discussion guides in minutes, and builds searchable libraries of insights across studies—redefining scale without sacrificing depth.

• Mission: Redefine AI interviews beyond transcripts.
• Edge: Multimodal insights—emotion, context, and instant libraries.

👉 Watch the Conveo.AI demo →

Yasna.ai positions itself as a seamless partner to research teams, delivering human-like, multilingual interviews at scale, while automating repetitive tasks so researchers can focus on interpretation.

• Mission: Bring human-like depth to AI-driven interviews.
• Edge: Easy, multilingual, scalable qual research.

👉 Watch the Yasna.ai demo →

Supercharging Quantitative Analysis

It’s not just qualitative that’s evolving. New tools are making quantitative analysis faster, smarter, and more accessible.

Inspirient automates survey analysis from end to end, generating tables, slides, and summaries. Agencies like Verian have already cut analysis time from weeks to days without sacrificing rigor.

• Mission: Automate the heavy lifting of survey analysis.
• Edge: From raw survey data to polished outputs in days.

👉 Watch the Inspirient demo →

AddMaple turns messy, human-generated data—surveys, reviews, support tickets—into immediate insights. With drag-and-drop functionality, transparent stats, and multi-language text coding, it’s giving teams a reason to switch from traditional analytics platforms like Tableau and DisplayR.

• Mission: Make messy human data usable instantly.
• Edge: One-click analysis of quant + qual in any language.

👉 Watch the AddMaple demo →

Synthetic Data and AI-Driven Insight Agents

Other startups are pushing the boundaries of who—or what—our respondents can be.

OpinioAI showed how synthetic focus groups and interviews can accelerate research, using advanced AI models to simulate market responses and refine strategy.

• Mission: Use synthetic respondents to speed up insights.
• Edge: Synthetic focus groups and 1:1 interviews powered by AI.

👉 Watch the OpinioAI demo →

Harmonya introduced its Insights Agent, trained on millions of real reviews, sales data, and enriched attributes. Instead of waiting for lengthy studies, teams can simply “ask” why shoppers behave the way they do and get instant, data-backed answers.

• Mission: Connect real shopper feedback with sales outcomes.
• Edge: An AI agent that answers your toughest questions in seconds.

👉 Watch the Harmonya demo →

Guardians of Data Quality

Finally, no innovation matters if the data can’t be trusted.

ReDem is tackling fraud, bots, and AI-generated responses in real time. With in-survey checks that flag unnatural typing, incoherent answers, or duplicate participants, ReDem helps ensure insights teams aren’t misled by compromised datasets.

• Mission: Safeguard data integrity in an AI-driven world.
• Edge: Real-time fraud and bot detection inside surveys.

👉 Watch the ReDem demo →

Why These Startups Matter

Taken together, these 12 startups show a field that’s rapidly expanding—where behavior is observed, not just reported; where AI partners with researchers instead of replacing them; where fraud is fought head-on; and where insights are delivered faster and with more context than ever before.

What stood out most wasn’t just the technology, but the passion of the founders themselves. These entrepreneurs aren’t content with buzzwords—they’re solving problems that have frustrated researchers for years, and in doing so, they’re reshaping how insights can power decisions.

See the Future of Insights for Yourself

Don’t just read about the future of insights—experience it live. 

👉 Reserve your spot at the next Tech Showcase →

Be there when the next wave of innovators share their ideas, energy, and solutions. You might discover your new favorite tool—or the breakthrough that changes the way you work forever.