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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: market research industry
Karen Lynch
Head of Content at Greenbook
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
Reimagining Qual: How Conveo.ai Scales Deep Insights with AI
Conveo.ai is transforming qualitative research with AI-driven video interviews—combining scale, spee...
Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Aeton Lim
NielsenIQ’s Aeton Lim on market research, innovation, and why the future of insights depends on curiosity, critical thinking, and smarter decision-mak...
Karen Lynch
Head of Content at Greenbook
The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)
The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Isabel Parashos
Isabel Parashos of Xero shares career lessons, the power of mentorship, and how evolving tech is tra...
Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader
Diane Hessan shares how she transformed market research by pioneering online communities, reshaping ...
Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
Greenbook Future List Spotlight: Sam Watson
Sam Watson, Insight Manager at STRAT7 Researchbods, shares how sports, simplicity, and passion for p...
Greenbook Future List Spotlight: Tasneem Nomanbhai
Digital marketer Tasneem Nomanbhai shares her passion for mentorship, community building, and creati...
Insights Careers
Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
Karen Lynch
Head of Content at Greenbook
Not Every Path is Linear
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
Z Johnson
Consultant at MRXplorer
Greenbook Future List Spotlight: Natasha Ward
Natasha Ward, Associate Director at Acacia Avenue, explores insights, climbing, and storytelling—emb...
Standing Out in a Crowded Market: The Power of Effective Marketing
Susan Griffin & Lenny Murphy discuss market research trends, AI’s impact, and how clear value propos...
May I Have Your Attention, Please?
With attention at a premium, insights agencies must break through the noise. Learn how to capture awareness—the first step to driving sales and impact...
Susan Griffin
Principal at Griffin + Skeggs Collaborative
Michelle Auguste: Driving Media Insights and Innovation at the NBA
Meet Michelle Auguste, NBA VP of Media Insights, driving strategy and revenue growth with 20+ years of media analytics expertise in sports entertainme...
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Daniel Wu
Daniel Wu, founder of Nimbly, revolutionized market research with speed and empathy, starting from scratch to working with Fortune 100 brands.
Karen Lynch
Head of Content at Greenbook
The Role of Decision-Driven Insights
Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.
Nick Graham
Founder at Vertemis
Navigating AI, Growth, and Mentorship in Market Research with Dyna Boen
Dyna Boen explores AI's impact on market research, Escalent's growth, and mentoring future researche...
Greenbook Future List Spotlight: Joseph Wylie
Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...
Karen Lynch
Head of Content at Greenbook
How to Conduct Market Research for a Startup
Market research helps startups understand competition, target audience needs, and trends, enabling data-driven decisions for success and strong busine...
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Impact of Gender Demographics on Market Research
Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker
Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...
Colin Wong
Principal Consultant at Insights Heroes
From Software Startups to Global Insights: A Conversation with Martin Filz, CEO of Pureprofile
Learn Martin Filz's journey from Christmases in London to leading Pureprofile in Australia. Discover...
The Future of AI-Driven Marketing: A Conversation with Sparky AI's Ted Tagalakis
Discover how Sparky AI's Ted Tagalakis transforms marketing with AI-driven personas, synthetic panel...
Karen Lynch
Head of Content at Greenbook
Building a Successful Career in Market Research: Skills, Insights, and Advancement
Market research jobs shape business strategies by analyzing data on consumer behavior and trends. Learn how to excel with analytical skills, creativit...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Planning for Buyer-Seller Misalignment
Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...
Peter Shafer
Business Consultant at RSSL Advisory LLC
Staying Ahead of the Curve: How AI is Transforming Insights
Discover how AI is transforming market research with faster insights and accuracy. Stay competitive by embracing the latest in technology integration.
Thibault Cousot
Senior Vice President, Head of Product at Behaviorally
Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
AI and ML are transforming market research, boosting efficiency, data quality, and productivity. Discover how innovation is reshaping the industry lan...
Ian Brocklehurst
EVP, Product and Marketing at Dynata
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
Meeting Project Objectives: Focusing on Client Delight
Explore why true partnerships in market research go beyond briefs, aiming to turn satisfaction into delight with deep analysis and actionable recommen...
Bobby Stevenson
Executive Vice President, Client Success and Head of Research at Nailbiter
Navigating the Crossroads of Change
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...
Greenbook Future List Spotlight: Sequoyah Glenn
Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Joyce Chuinkam
Joyce Chuinkam at Talk Shoppe drives DEI in market research, elevating underrepresented voices, shaping diverse narratives for global brands.
Karen Lynch
Head of Content at Greenbook
Without Influence, Prediction is Futile
Discover how market researchers can influence organizations by uncovering insights into evolving consumer behavior, especially among tech-savvy audien...
Jan Bojko
Insights Strategy Lead - International Expansion at Amazon
Data & AI: A Decade of Reflection and A Decade Looking Forward
Delve into the last ten years of technology, focusing on AI's need for quality input data. Learn why prioritizing data relevance is crucial for better...
Clint Taylor
Founder and CEO at Datality
Greenbook Future List Spotlight: Shawnna Mullenax
Explore the expertise of Shawnna Mullenax, a social scientist at PSB Insights, specializing in data-driven insights and innovative research methodolog...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Kadene Pitter
Learn how Kadene Pitter, Ad Sales Research Analyst at BET Media Group, leverages her expertise to create effective advertising strategies for Black au...
Karen Lynch
Head of Content at Greenbook