market research industry
Where to Find Market Research Jobs: Career Resources, Job Titles, and Skills Employers Want
7 min read
Find market research jobs, top career resources, in-demand job titles, hiring companies, and the skills employers seek today.
Ashley Shedlock
Content Producer at Greenbook
Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights
4 min read
Future List Honoree Jennifer Warren shares insights on curiosity, leadership, AI, and the evolving role of human-centered research.
Karen Lynch
Chief Programming Officer at Greenbook
Tucker Mitchell on Curiosity, Consumer Connection, and Leading with Insight
7 min read
Future List Honoree Tucker Mitchell shares perspectives on consumer insights, innovation, leadership, and balancing AI with human connection.
Karen Lynch
Chief Programming Officer at Greenbook
Connecting the Dots: How an Unconventional Path Shaped Graham Steffen’s Career in Insights
5 min read
Explore Graham Steffen's career journey and how curiosity, adaptability, and diverse experiences led him into market research
Brian Fowler
Senior Executive Director at Insights Career Network
Why Your Insights Team Already Has the Answers (And Can't Find Them)
5 min read
Discover how AI-powered knowledge management helps research teams unlock existing insights and drive better business decisions.
Daniel Graff-Radford
CEO at Discuss
The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations
4 min read
The insight agency model is under pressure. In an always-on world, success depends on becoming a decision partner, not just a supplier of research pro...
Hannah Mann
Founding Partner at Day One Strategy
Those Most Confident Are Not Hiding from Change
2 min read
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
8 min read
Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.
Karen Lynch
Chief Programming Officer at Greenbook
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
6 min read
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Ed Keller
Executive Director at Market Research Institute International (MRII)
When AI Models Go Rogue and Subscriptions Go Through the Roof
Explore Greenbook’s guide to insights workflow automation, covering solution types, key features, em...
Introducing the Infinity Growth Loop
4 min read
Pavi Gupta’s Infinity Growth Loop shows how AI and insights fuel each other—starting with human understanding to drive smarter, continuous decision-ma...
Pavi Gupta
Board of Directors, Member at Market Research Institute International (MRII)
Rachael Lynn on Leadership, Team Building, and the Future of Insights Operations
5 min read
2026 Future List Honoree Rachael Lynn discusses leadership, team building, and the evolving role of operations in market research.
Karen Lynch
Chief Programming Officer at Greenbook
Energizing Insights, Leading with Empathy, and Turning Understanding into Action: A Conversation with Nitesh Priyadarshi
5 min read
In this Q&A, Nitesh Priyadarshi shares insights career lessons, leadership philosophy, and how to elevate insights inside large organizations.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Karen Lynch
Chief Programming Officer at Greenbook
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
6 min read
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
7 Questions with Komkrib Chokchaikatanyu of Coca-Cola Ahead of IIEX APAC
3 min read
How do global brands stay locally relevant? This IIEX APAC speaker shares Coca-Cola lessons on culture, creativity, and authentic impact.
Colin Wong
Principal Consultant at Insights Heroes
Why AI Is Forcing Market Research to Reinvent Itself
As AI lowers barriers and changes methods, market research enters a new era. Learn what’s driving th...
A New Year, A New Career Trajectory: Insights Leaders Share Their Best Advice
4 min read
Top insights leaders share career advice on building influence, impact, and growth in the year ahead, drawn from MRII’s Insights & Innovators.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Partner Content
The Five Eras of Online Sampling: An Industry Perspective
5 min read
A 20-year industry veteran reflects on the key eras that reshaped market research, from shifting strategies to evolving KPIs.
Michael McCrary
CEO at PureSpectrum
Building Community, Shaping Insight, and Finding Relevance: A Conversation with Diane Hessan
5 min read
A candid Q&A with Diane Hessan explores her career, industry disruption, and timeless lessons for the future of insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Storytelling: The Superpower Behind Insights Success
4 min read
MRII’s top guests echo the same lesson: data informs, but storytelling inspires action. Learn why narrative power defines modern insights.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Owning Our Destiny: A Strategic Response to Supplier Pressures
2 min read
The insights supply side faces structural shifts, not trends. Agencies must prove their value through sharper connection, creativity, and innovation.
Matthew Lintern
Global CEO at MMR Research
Transforming Insights: Colgate’s Journey with Christian Niederauer at Colgate-Palmolive
5 min read
Christian Niederauer reveals how Colgate-Palmolive connects data and embraces AI to transform insights into long-term business growth.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Becoming the Strategic Advisor
5 min read
Researchers can reclaim their voice and leadership amid industry upheaval. Learn strategies to stay relevant and lead the future of insights.
Adam Stanley-Smith
CEO at Meaningful
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
Karen Lynch
Chief Programming Officer at Greenbook
AI vs. Insights Professionals: Who Wins?
5 min read
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Content Producer at Greenbook
Why Small AI Models Are Beating Big Tech Giants
Databricks’ $100B valuation marks a data economy shift. Learn how AI speed, partnerships, and specia...
Freelancing in Consumer Insights: Mastering the Business Side
6 min read
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Independence Is on the Rise in Insights
6 min read
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
The $1 Billion Question: Is Your Research Actually Lying to You?
AI and synthetic data are reshaping research. Learn why quality matters more than scale, how partner...
Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
Reimagining Qual: How Conveo.ai Scales Deep Insights with AI
Conveo.ai is transforming qualitative research with AI-driven video interviews—combining scale, spee...
Greenbook Future List Spotlight: Stephanie Vincent
6 min read
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Aeton Lim
11 min read
NielsenIQ’s Aeton Lim on market research, innovation, and why the future of insights depends on curiosity, critical thinking, and smarter decision-mak...
Karen Lynch
Chief Programming Officer at Greenbook
The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)
5 min read
The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
4 min read
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Isabel Parashos
Isabel Parashos of Xero shares career lessons, the power of mentorship, and how evolving tech is tra...
Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader
Diane Hessan shares how she transformed market research by pioneering online communities, reshaping ...
Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
Greenbook Future List Spotlight: Sam Watson
Sam Watson, Insight Manager at STRAT7 Researchbods, shares how sports, simplicity, and passion for p...
Greenbook Future List Spotlight: Tasneem Nomanbhai
Digital marketer Tasneem Nomanbhai shares her passion for mentorship, community building, and creati...
The Greenbook Podcast
Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
Karen Lynch
Chief Programming Officer at Greenbook
Not Every Path is Linear
5 min read
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
Z Johnson
Consultant at MRXplorer
Greenbook Future List Spotlight: Natasha Ward
Natasha Ward, Associate Director at Acacia Avenue, explores insights, climbing, and storytelling—emb...
Standing Out in a Crowded Market: The Power of Effective Marketing
Susan Griffin & Lenny Murphy discuss market research trends, AI’s impact, and how clear value propos...
May I Have Your Attention, Please?
6 min read
With attention at a premium, insights agencies must break through the noise. Learn how to capture awareness—the first step to driving sales and impact...
Susan Griffin
Principal at Griffin + Skeggs Collaborative